Intellectual Property

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Infringement of Under Armour’s “I Will” Trademark: Did Nike “Just Do It?”
Posted on 25 Feb 2013 by Travis Burchart

The story goes that Nike's "JUST DO IT" mark originated from the 1977 execution of murderer, Gary Gilmore. Gilmore, who was executed by a Utah firing squad, offered as his final words, "Let's do it." As told in Jonah Lehrer's... Read More