Legal Business

Recent Posts

3 Reasons For Legal Marketers to Start Thinking Like Journalists
Posted on 14 Apr 2010 by Kara Smith

As a professional marketing legal services, there is a need for you to distinguish your services. Obviously, all information is not created equal, and it is more important now than ever for you to reach out to your audience as a viable information source... Read More

Yes, Successful Rainmakers Can Be Made
Posted on 16 Apr 2010 by Tom Kane

Some would argue that Rainmakers are born that way, and those that aren't can't. It is conceded that developing business does not come easily for a lot of folks, but the skills can be taught, at least to most lawyers. Ed Poll's article... Read More

Are Your Web Site Images Effective?
Posted on 23 Jul 2010 by Tom Kane

Marketing professionals have for years gotten a pretty good laugh over the too often used pictures lawyers have on their web sites (and brochures). That is, courthouses, gavels, scales of justice, law books, etc . Can't remember if I've mentioned... Read More

Most in-house counsel neither manage nor lead others – they do work
Posted on 9 Mar 2010 by Rees W. Morrison

Upwards of 80 percent of all US law departments have fewer than 10 lawyers. Even at the top of the range, assuming at least four or five direct reports to the general counsel, none of the other lawyers manage more than one or two lawyers and maybe they... Read More

Stop the pain
Posted on 5 Mar 2010 by Norman Clark

The third characteristic of successful quality assurance programs in law firms is that they focus on the greatest risks and attack the biggest quality problems. A practical approach is best. The best quality assurance methods do not seek to perfect... Read More

The Social Web Revolution and Law Firm Marketing Professionals
Posted on 23 Mar 2010 by Jayne Navarre

While no longer a novelty to Tweet a conference in social media circles, (see #SWSX), for the legal industry it is ground breaking. Just a short year ago we only had a handful of people experimenting with the tools during the Legal Marketing Association's... Read More

A Very Simple Twitter Formula for Generating Legal Marketing Business
Posted on 20 Apr 2010 by Kara Smith

Twitter is the leading traffic generator for THE KARASMA MEDIA MARKETING BLOG. One of the best helps I found when I first started using this tool came from Angela Maiers , educator, author, blogger who leads Maier Educational Services. Angela developed... Read More

Risk collars: A great way to start offering alternative billing
Posted on 3 Mar 2010 by Jim Hassett

Whenever I give speeches about alternative fees, lawyers who are just starting to consider this approach are fascinated by the idea of risk collars. These arrangements are essentially the same as hourly billing, with one giant exception: risk collars... Read More

Too Busy For Marketing? Tap Into Your Social Web Communities
Posted on 28 Apr 2010 by Jayne Navarre

Who has time for business development when you're really busy with client work? Since the beginning of 2010 I've been struggling to balance the time I devote to taking care of my clients-who deserve 100 percent of my attention-and the time I can... Read More

Law Firms Who Do Live Events (Cadwalader’s Anti-Corruption Regime Breakfast)
Posted on 22 Mar 2010 by Mike Mintz

In a Web 2.0 world you can find scores of webinars, whitepapers, ebooks, blogs, and podcasts on just about everything the law has to offer. This is not to say that content such as this has no value. In fact, the prolific nature of firms today is changing... Read More

Implementation and Change
Posted on 18 Feb 2010 by Norman Clark

An all-too-common sight on the bookshelves of many law firm partners is the thick, dusty binder labeled "Strategic Plan." The partners, usually with the assistance of a consultant, developed an elegant, impressive, detailed strategic plan. They... Read More

Law departments can turn to a full-fledged graphics department at a law firm
Posted on 3 Mar 2010 by Rees W. Morrison

Weil, Gotshal & Manges has set up an ancillary function that is unusual. "One of the things that we have done is to create an in-house graphics group for trials and hearings. They do all the in-court graphics rather than our going outside and... Read More

Legal Project Management (Part 8): McDermott’s Deal Dashboard
Posted on 12 May 2010 by Jim Hassett

If you believe what's been written on the web lately, you'd think that the idea of applying project management principles to legal matters was brand new. In fact, however, some lawyers have been focused on these ideas for years, developing new... Read More

Legal Marketers Can Step Out of the Box With Video
Posted on 3 Mar 2010 by Kara Smith

My assistant, Lori, sent me a very funny link to a law firm's commercial on YouTube. (You've got to love when you find people to work with whose personalities and quirky sense of humor is in-synch with your own!) One aspect of marketing I work... Read More

Narrow Your Practice Niche To Broader Your Reach
Posted on 31 Mar 2010 by Tom Kane

Lawyers with a real niche practice are pretty much aware that it is easier to have clients, prospects and referrals understand what they do. Generalists have a harder time standing out from the crowd, when it comes to being recognized as different from... Read More

  • Blog Post: How to Discuss Innovation and Strategy with Lawyers

    Nathan Darling , the Director of Client Development and Marketing for Van Ness Feldman in Washington, DC, and the 2010 President of LMA International , has the following suggestions for marketers who want to "brainstorm" ideas with their firm lawyers. 1. Frame such sessions as "strategy...
  • Blog Post: Implementation and Change

    An all-too-common sight on the bookshelves of many law firm partners is the thick, dusty binder labeled "Strategic Plan." The partners, usually with the assistance of a consultant, developed an elegant, impressive, detailed strategic plan. They implemented almost none of it. Implementation...
  • Blog Post: Three Innovations from Non-US Firms about Billing and Fees

    You might want to think about these steps taken by two UK firms and an Italian firm, as reported in the Financial Times, Innovative Lawyers 2009 at 37. Linklaters has created a "global pricing function." For the huge UK firm, "pricing professionals within its marketing department advise...
  • Blog Post: Mixing Business with Personal: Legal Marketers, it’s OK to ‘Cross-Brand’

    I have been a verbal proponent of legal marketers cross branding your personal and business profiles on Facebook for more than a year. Over the last two weeks, both my God-mother, Mildred Ricks, and her son, Franklin Delanore Kinder, passed away. I know that many in the legal field are leery about...
  • Blog Post: Law Firm CMOs: LSSO Listserve Discussion about Their Future

    "Where have all the CMOs gone?" is the subject line of an LSSO listserve discussion late last week. Some of the legal marketing/sales industry's top consultants ( Silvia Coulter and Bill Flannery , to name two) weighed in on this hot button topic. Silvia, a consultant with Hildebrandt...
  • Blog Post: Spread of Managerial Effectiveness as Law Departments Become Bigger because of More Threats and Opportunities

    The more lawyers in a legal department, the more choices its general counsel and managing attorneys can make. With 100 lawyers the number of initiatives, decisions, permutations of structure and process, and investments are uncountable. Because of that profusion, some departments excel; other departments...
  • Blog Post: The Five Principles to Increase Employee Engagement, and How Well They Apply to In-House Attorneys

    If it's in the HBR, it must be true. So here are the five from the Harv. Bus. Rev., March 2010 at 24: "Keep people informed, listen, set clear objectives, match the person with the job, and create meaningful work." How applicable are these principles in a legal department? Keep people...
  • Blog Post: To determine the financial stability of a law firm, how far should legal departments inquire?

    When coalescing its group of outside counsel into a smaller number of primary firms or selecting a firm for a multi-year commitment, a law department rightfully wants to select firms that are financially solid, that will prosper during the term of the agreement. That desire prompts questions in the Request...
  • Blog Post: The keys to new business in a changing economy (Part 1 of 2)

    When the economy changes, lawyers must change too. New client demands and new levels of competition are requiring lawyers to rethink the way they develop business. When I wrote the book Legal Business Development: A Step by Step Guide a few years ago, I outlined the steps each lawyer should take to find...
  • Blog Post: The keys to new business in a changing economy (Part 2 of 2)

    Whether you choose to focus on current clients and referral sources or to spend your time looking for new ones, the marketing tactic that is most critical in this changing economy is increasing the value you provide. This need is hardly limited to the legal world. In his book, What the Customer Wants...
  • Blog Post: There Has Never a Better Time for Legal Marketing Brands to Engage in Social Media

    There has never been a better time for legal marketers to engage in social media activity and develop a presence in online communities. A recent report from Nielsen indicates that social media websites have become the most popular globally over the course of 2009. These figures also serve to prove...
  • Blog Post: The current state of quality assurance in law firms

    Quality assurance will be one of the most important factors in law firm business strategy in the decade of the 2010s. It will have profound effects on law firm profitability by reducing the causes of poor productivity. Law firms that do quality assurance well will also have a powerful competitive advantage...
  • Blog Post: Recruit lawyers through an ad in a major trade publication? (Microsoft does)

    Oodles of lawyers desperately want jobs, it's a buyers' market for any legal department that has an opening, and unsolicited resumes and beseeching inquiries flood in to general counsel - or so I thought. Why bother to throw out a line when fish are leaping into your boat? To find out, read...
  • Blog Post: A five-way struggle to entice the general counsel and senior lawyers of major US companies

    Five organizations will vie in 2010 to win the favors of general counsel who lead legal teams at large US companies. The competition will be fascinating to watch and whatever the outcome will likely benefit all managers of legal departments. To find out about these five organizations, read the Law...
  • Blog Post: The In-House Counsel as IT to Legalese to Business Translator - Document Management v. Records Management

    This week, In the House is introducing a new feature, special guest bloggers. Going forward, Special Guest Bloggers will share their own insight into the practice of law in-house and, in particular, the impact of technology on Law Department Knowledge Management. Consistent with my underlying premise...
  • Blog Post: The Revenue Impact of Alternative Fees (Part 1 of 2)

    Last month, Of Counsel, the Legal Practice and Management Report, published an article based on The LegalBizDev Survey of Alternative Fees , which they described as "the most lucid and comprehensive study that we have seen on this topic." This post reproduces the first part of the article....
  • Blog Post: The Revenue Impact of Alternative Fees (Part 2 of 2)

    Last month, Of Counsel, the Legal Practice and Management Report , published an article based on The LegalBizDev Survey of Alternative Fees , which they described as "the most lucid and comprehensive study that we have seen on this topic." This post reproduces the second part of the article...
  • Blog Post: Quality is a firm-wide issue

    This is the second in a series of seven posts about the elements of successful quality assurance programs in law firms. It only takes one hole to sink a ship, not a hole in every compartment. If one practice group - or even one lawyer - has a vulnerability, the same or similar weaknesses probably...
  • Blog Post: Law departments can turn to a full-fledged graphics department at a law firm

    Weil, Gotshal & Manges has set up an ancillary function that is unusual. "One of the things that we have done is to create an in-house graphics group for trials and hearings. They do all the in-court graphics rather than our going outside and paying extraordinary fees." The quote comes...
  • Blog Post: GCs who report to the CEO are paid more, and a few thoughts on reasons why

    Recent data has appeared on general counsel among the Fortune 250 who do or don't report to the CEO as well as the compensation differences between the two groups. The analysis comes from Equilar by way of a summary in Inside Counsel, Jan. 2010 at 42. A graphic shows that 204 general counsel of...
  • Blog Post: Risk collars: A great way to start offering alternative billing

    Whenever I give speeches about alternative fees, lawyers who are just starting to consider this approach are fascinated by the idea of risk collars. These arrangements are essentially the same as hourly billing, with one giant exception: risk collars align the interests of lawyers and clients. If work...
  • Blog Post: Use your quality assurance experts

    The people who do the work are in the best position to improve it . This is the third in a series of posts about the characteristics of successful quality assurance programs in law firms. Many law firms assume that the installation of an effective quality assurance program will require hiring a...
  • Blog Post: An Interesting Point in Support of AFAs

    Anthony Tijan's article in the Harvard Business Review about bundling services and goods goes on to make an intriguing point about Alternative Fee Arrangements (AFAs): "I remember receiving a legal bill that carefully showed the breakdown of all the expenses. As the buyer of these services...
  • Blog Post: Legal Marketers Can Step Out of the Box With Video

    My assistant, Lori, sent me a very funny link to a law firm's commercial on YouTube. (You've got to love when you find people to work with whose personalities and quirky sense of humor is in-synch with your own!) One aspect of marketing I work with my lawyers on when developing their brands...
  • Blog Post: Stop the pain

    The third characteristic of successful quality assurance programs in law firms is that they focus on the greatest risks and attack the biggest quality problems. A practical approach is best. The best quality assurance methods do not seek to perfect each and ever task, function, and process in the...