Legal Business

Recent Posts

3 Reasons For Legal Marketers to Start Thinking Like Journalists
Posted on 14 Apr 2010 by Kara Smith

As a professional marketing legal services, there is a need for you to distinguish your services. Obviously, all information is not created equal, and it is more important now than ever for you to reach out to your audience as a viable information source... Read More

Yes, Successful Rainmakers Can Be Made
Posted on 16 Apr 2010 by Tom Kane

Some would argue that Rainmakers are born that way, and those that aren't can't. It is conceded that developing business does not come easily for a lot of folks, but the skills can be taught, at least to most lawyers. Ed Poll's article... Read More

Are Your Web Site Images Effective?
Posted on 23 Jul 2010 by Tom Kane

Marketing professionals have for years gotten a pretty good laugh over the too often used pictures lawyers have on their web sites (and brochures). That is, courthouses, gavels, scales of justice, law books, etc . Can't remember if I've mentioned... Read More

The Social Web Revolution and Law Firm Marketing Professionals
Posted on 23 Mar 2010 by Jayne Navarre

While no longer a novelty to Tweet a conference in social media circles, (see #SWSX), for the legal industry it is ground breaking. Just a short year ago we only had a handful of people experimenting with the tools during the Legal Marketing Association's... Read More

A Very Simple Twitter Formula for Generating Legal Marketing Business
Posted on 20 Apr 2010 by Kara Smith

Twitter is the leading traffic generator for THE KARASMA MEDIA MARKETING BLOG. One of the best helps I found when I first started using this tool came from Angela Maiers , educator, author, blogger who leads Maier Educational Services. Angela developed... Read More

Too Busy For Marketing? Tap Into Your Social Web Communities
Posted on 28 Apr 2010 by Jayne Navarre

Who has time for business development when you're really busy with client work? Since the beginning of 2010 I've been struggling to balance the time I devote to taking care of my clients-who deserve 100 percent of my attention-and the time I can... Read More

Legal Marketers Can Step Out of the Box With Video
Posted on 3 Mar 2010 by Kara Smith

My assistant, Lori, sent me a very funny link to a law firm's commercial on YouTube. (You've got to love when you find people to work with whose personalities and quirky sense of humor is in-synch with your own!) One aspect of marketing I work... Read More

Narrow Your Practice Niche To Broader Your Reach
Posted on 31 Mar 2010 by Tom Kane

Lawyers with a real niche practice are pretty much aware that it is easier to have clients, prospects and referrals understand what they do. Generalists have a harder time standing out from the crowd, when it comes to being recognized as different from... Read More

The keys to new business in a changing economy (Part 2 of 2)
Posted on 26 Feb 2010 by Jim Hassett

Whether you choose to focus on current clients and referral sources or to spend your time looking for new ones, the marketing tactic that is most critical in this changing economy is increasing the value you provide. This need is hardly limited to the... Read More

What every lawyer needs to know about project management, Part 2 of 5
Posted on 1 Apr 2010 by Jim Hassett

Is it possible to control the costs of legal matters? While some lawyers have been working on a fixed price basis for years, others still believe that fixed fees simply cannot be applied to complex legal matters. The cost of defending a suit may be... Read More

There Has Never a Better Time for Legal Marketing Brands to Engage in Social Media
Posted on 1 Mar 2010 by Kara Smith

There has never been a better time for legal marketers to engage in social media activity and develop a presence in online communities. A recent report from Nielsen indicates that social media websites have become the most popular globally over the course... Read More

Blogging Can Really Bring In Business
Posted on 20 Sep 2010 by Tom Kane

As the Greatest American Lawyer blog says "content can drive business." In a post yesterday, it was pointed out that the advantage of blogging is that it can benefit both the lawyer and prospective client . Demonstrating one's expertise... Read More

Read What Your Clients Read
Posted on 5 May 2010 by Tom Kane

Sometimes when I am having "post block," I turn to a friendly source of knowledge. In this case, as in the past, I looked at 365 Marketing Meditations: Daily Lessons for Marketing and Communications Professionals by my friend Larry Smith and... Read More

How to Discuss Innovation and Strategy with Lawyers
Posted on 18 Feb 2010 by Deborah McMurray

Nathan Darling , the Director of Client Development and Marketing for Van Ness Feldman in Washington, DC, and the 2010 President of LMA International , has the following suggestions for marketers who want to "brainstorm" ideas with their firm... Read More

Fear of Facebook? You decide.
Posted on 7 Apr 2010 by Jayne Navarre

"Should I be on Facebook?" That is the first question lawyers often ask me these days. Followed by: "Should I trust Facebook?" and "Is Facebook really worth my time for business development?" My answer is an enthusiastic... Read More