Using Nexis Newsdesk®︎ to Drive Informed Decision-Making
How to improve your media monitoring management The media landscape is always changing. New platforms and communications channels are seemingly introduced daily; trends develop at a moment’s notice and then are gone in a flash. What that means is that no communications...
Three Media Metrics You’re Not Measuring (But Should!)
For many PR pros, it can be difficult to pinpoint in real time whether your communications strategy is paying off. Total impressions, share of voice, and social engagement are great—but do they capture whether the key messages you toiled over are resonating? Do...