The 6 Most Important Market Intelligence Metrics (And How to Present Them)
In 2021, a McKinsey survey revealed that 80% of organizations were prioritizing new business building to better adapt to disruption and shifts in demand. Market intelligence metrics play a crucial role in enabling business expansion. Ongoing turbulence—in economies...
Espionage Alert: How to Crack the CI Code Without Breaking Ethical & Legal Boundaries
When most people hear the word, “espionage,” they likely picture a spy from the big screen—James Bond for action junkies or perhaps Austin Powers for comedy lovers. But espionage isn’t confined to Hollywood thrillers. And it isn’t a recent phenomenon either. ...