Business Intelligence (BI) is the practice of collecting and analysing data to support informed decision-making within an organisation. BI helps businesses track performance, assess competition, and understand market trends. Traditionally, BI workflows can be fragmented...
In today’s data-driven world, the role of business intelligence (BI) has become more pertinent than ever. Organisations rely on data to inform strategy, track market trends, and maintain a competitive edge. However, the sheer volume of data can overwhelm traditional...
In the Future of Work survey we conducted last year, 87% of professionals expressed a willingness to adopt generative AI (genAI). Adoption, however, comes with challenges. Organizations must balance desire for productivity gains promised by genAI with ethical,...
As any competitive intelligence researcher knows, it’s crucial to understand both the strategy and tactics to use when conducting company and industry research. However, in today’s ever-evolving business landscape, more than just competitive intelligence professionals...
4 Factors to Consider Competitive intelligence strategists know that over the past few years, global socioeconomic turbulence has completely upheaved virtually every industry and organization across the planet. With the onset of remote work, the wave of new technologies...
Distinguishing between brand identity and corporate identity can be challenging, as the average retail consumer may not be aware of (or interested in) the corporate ownership of products they use every day, but understanding corporate ownership is crucial for competitive...