How Misinformation Spreads on Social Media—And How to Combat
Unless you’re making an active effort to disconnect from the 24/7 news cycle then chances are you’ve heard about Elon Musk’s recent Twitter acquisition and his subsequent moves to shake up the company, which has had a major impact in how some people are getting...
5 Steps to Building a Proactive Crisis Communications Strategy
In a perfect world, there would be no need for PR professionals to create a crisis communications strategy. They wouldn’t have that pervasive sense of dread that a brand perception misstep loomed around the corner. They also wouldn’t need to worry about whether...
The Crisis Communications Checklist for PR Professionals
When PR professionals set out to create their crisis communications strategy in response to a crisis, they may not know quite where to start. There are many ways to approach building a crisis communications strategy, but very few ways to do so that result in one...
How to Plan an Effective Crisis Communications Strategy
Do you know what makes a good crisis communications strategy ? It’s not about developing a perfect roadmap that tries to account for every possible scenario; rather, it’s about anticipating the most likely scenarios while being prepared for the unexpected, putting...
Four Hints to Get the Most Out of Nexis Advanced Searching
In today’s digital world, information is easy to find and access. And yet… it isn’t. Search tools have huge databases of content—Nexis itself has 45,000 sources! This can be daunting when you’re looking for something specific. The solution? A Nexis Advanced Search...
Five Reasons Why Nexis Newswire Sets a New Standard for Release Distribution
One of the unsung heroes of the business world is, without doubt, the news release . Millions upon millions of these documents have been issued over decades, feeding media outlets and bringing important news of all types to people around the world. In so doing...