Media Monitoring
When to Call in the Experts
Today’s PR specialists shoulder many responsibilities—but there is perhaps nothing more fundamental to a successful communications strategy than ongoing media monitoring. After all, how can you accurately measure the effectiveness of your key messages or conduct competitive research if you don’t understand how your brand is being portrayed? While automated solutions are ideal for day-in, day-out media monitoring needs...
The Latest Features of Nexis Newsdesk for Improved Media Monitoring & Analytics
Nexis Newsdesk already delivers a comprehensive set of global news and social content the likes of which you won’t find anywhere else. And it does so with intuitive functionality and an extensive set of features (e.g., unlimited media content searching, data visualizations, a guided search tool, etc.) that help you better understand media coverage and sentiment on relevant news topics that impact your organization and...
Levelling Up Your Brand Analysis with Nexis Newsdesk™︎
The start of the year is an excellent time for internal reflection, with many companies taking a step back to analyze the status of their brand and the impact of their communications strategy . Conducting a proper brand analysis requires an in-depth review of everything from your brand’s messaging, services and products to customer sentiment, marketing impact and how your share of voice stacks up against the competition...
How to Use Media Monitoring to Your Advantage in Nonprofit Fundraising
As a philanthropic development professional, you are always looking for new avenues to identify potential grants, high-value donors, and philanthropy events that can unlock exciting prospect opportunities. In addition to the traditional prospect research tools, Nexis Newsdesk , a robust media monitoring and analytics platform, can be an unexpected yet invaluable tool in their arsenal. In this blog post, we will explore...
How to Leverage Social Media Stats For Better Sports PR Campaigns
Social media statistics are one of the most underrated areas of insight when it comes to marketing and public relations. Because this medium is one of the easiest ways to interact with fan bases, it holds countless pieces of information that can be used across a business to help understand audiences. When it comes to public relations for sports teams, social media is extra helpful. Tracking fan sentiment, user-generated...
How Misinformation Spreads on Social Media—And How to Combat
Unless you’re making an active effort to disconnect from the 24/7 news cycle then chances are you’ve heard about Elon Musk’s recent Twitter acquisition and his subsequent moves to shake up the company, which has had a major impact in how some people are getting and distributing news. Twitter has been the social media platform of choice for journalists and reporters to “tweet out” and track breaking news and watch real...
Best Practices for a Modern PR Campaign: Activate Your Strategy
Are you ready to take your PR campaign to the next level? With a solid strategy in place, it's time to focus on spreading your message far and wide. From creating press materials to amplifying your message through paid media, there are several key steps you can take to engage directly with your audience and ensure your campaign's success. So far, we've covered brand, audience and industry research as well has how to...
Insight is Everything: Harnessing the Power of Media Intelligence
With all the time and effort it takes to create a media campaign; it's essential to understand who you're reaching and how the public responds to your message. Measuring this through media intelligence gives you a clear picture of your effectiveness in attracting your desired customers and how to hone your message. What is Media Intelligence? Media intelligence allows you to measure the impact of your news, public...
How to Use Metadata in Media Monitoring
All modern-day businesses interface with metadata, whether they know it or not. Any time a company engages with digital information, they have engaged with metadata. But, what exactly is metadata? And, wouldn’t it be more useful if you could readily identify it, understand its specific strengths and then use it to its greatest extent in your media monitoring? From internal documents to public social media content, metadata...