Media Monitoring
How Misinformation Spreads on Social Media—And How to Combat
Unless you’re making an active effort to disconnect from the 24/7 news cycle then chances are you’ve heard about Elon Musk’s recent Twitter acquisition and his subsequent moves to shake up the company, which has had a major impact in how some people are getting and distributing news. Twitter has been the social media platform of choice for journalists and reporters to “tweet out” and track breaking news and watch real...
Best Practices for a Modern PR Campaign: Activate Your Strategy
Are you ready to take your PR campaign to the next level? With a solid strategy in place, it's time to focus on spreading your message far and wide. From creating press materials to amplifying your message through paid media, there are several key steps you can take to engage directly with your audience and ensure your campaign's success. So far, we've covered brand, audience and industry research as well has how to...
Insight is Everything: Harnessing the Power of Media Intelligence
With all the time and effort it takes to create a media campaign; it's essential to understand who you're reaching and how the public responds to your message. Measuring this through media intelligence gives you a clear picture of your effectiveness in attracting your desired customers and how to hone your message. What is Media Intelligence? Media intelligence allows you to measure the impact of your news, public...
How to Use Metadata in Media Monitoring
All modern-day businesses interface with metadata, whether they know it or not. Any time a company engages with digital information, they have engaged with metadata. But, what exactly is metadata? And, wouldn’t it be more useful if you could readily identify it, understand its specific strengths and then use it to its greatest extent in your media monitoring? From internal documents to public social media content, metadata...