Using Nexis Newsdesk®︎ to Drive Informed Decision-Making
How to improve your media monitoring management The media landscape is always changing. New platforms and communications channels are seemingly introduced daily; trends develop at a moment’s notice and then are gone in a flash. What that means is that no communications...
How to Leverage Social Media Stats For Better Sports PR Campaigns
Social media statistics are one of the most underrated areas of insight when it comes to marketing and public relations. Because this medium is one of the easiest ways to interact with fan bases, it holds countless pieces of information that can be used across...
A Five-Point ESG Media Monitoring System
As a communications professional, you know intuitively that public perception can impact your campaigns — for better and for worse. These days, not much is more top of mind with the public than matters related to Environmental Social Governance (ESG). Research...