One of the unsung heroes of the business world is, without doubt, the news release . Millions upon millions of these documents have been issued over decades, feeding media outlets and bringing important news of all types to people around the world. In so doing...
PR and communications professionals know that understanding brand performance and audience sentiment is twofold. On one hand, they must cast a wide enough net to consume the millions of news articles, social posts, television and radio broadcasts, blogs, podcasts...