Resilience rose to become a top-of-mind issue for non-profits during the past 24 months and will likely remain there in 2022. The reason? Resilient organizations fare far better than their counterparts in the face of uncertainty and disruption. For non-profits...
As the year draws to a close, thoughts often turn to New Year’s resolutions. When it comes to development professionals, that often includes a resolution to do polish up the donor database. Given anticipated trends for 2022, could your donor research process use...
Your fundraising success depends on the effectiveness of your donor engagement Not so long ago, an “effective” donor engagement was defined as one that resulted in a single contribution from a prospect. This engagement might have consisted of an email or letter...
Why do many fundraising campaigns fall short of meeting their goals? The adage “time is money” is often used in a business context. However, it also holds true in the world of nonprofit fundraising. When it comes to searching for and screening donors, efficiency...