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Donald Trump is not known for mincing words. In the wake of the San Bernardino shooting, Trump suggested the U.S. enact a travel ban for all Muslims, and media coverage exploded. Naturally, we decided to monitor the media to see what we could learn. Here are some findings from our media analysis.
While presidential candidate Donald Trump seems to thrive on making such controversial pronouncements, business mogul Donald Trump may well end up regretting it. As you can see from the article sentiment chart below, Trump’s comments elicited plenty of negative feelings.
Clicking on the negative segment in the chart allowed us to quickly explore sentiment further by checking out the actual articles.
Of course, this isn’t the first time that Trump’s statements as a candidate have wreaked havoc on his business interests; after similarly incendiary comments about illegal Mexican immigrants, NBC and its subsidiary Univision declined to air the Miss USA pageant, which Trump owns the rights to.
Another chart showing entity sentiment by location shows that Trump’s statement didn’t win him many fans across the pond. Most notably, despite having recently been the site of a deadly ISIS terrorist attack, media coverage in Paris is significantly more negative than in other areas.
That’s not to say that Trump’s proposed travel ban is winning a lot of support elsewhere. Clicking on the negative bars shows numerous articles about how people around the world are responding to Trump’s remarks. According to Reuters news service, Israel’s Energy Minister Yuval Steinitz said, “I recommend fighting terrorist and extremist Islam, but I would not declare a boycott of, ostracism against or war on Muslims in general.” Many in Israel are instead urging a travel ban on Donald Trump, who has been planning to visit Prime Minister Benjamin Netanyahu on December 28. Meanwhile, a petition is circulating in the UK to ban Trump from future visits, and Robert Gordon University in Scotland revoked an honorary degree it conferred on Trump five years ago. While the controversy stirred up by Trump’s latest statement may not last and may end up helping his political campaign, our media analysis shows one thing for certain: Trump’s public relations professionals certainly have their work cut out for them.