Media monitoring is the key to seeing the clearest picture of how your company is functioning. Yet, it can feel like a monumental task to manage all the available information, while also making sure your data is current, comprehensive, and correct. The...
All modern-day businesses interface with metadata, whether they know it or not. Any time a company engages with digital information, they have engaged with metadata. But, what exactly is metadata? And, wouldn’t it be more useful if you could readily...
With today’s 24/7, digital connectedness, keeping up with your company’s media exposure is an ever-evolving challenge. It can be impossible to track every traditional news mention as sources proliferate—not to mention keeping up with...
It’s a fact of doing business that your organization will face communications crises--no matter the size, type, or mission of your organization. From natural disasters to public opinion on social media, there are factors that you simply cannot control...
In today's climate, saving money, fueling growth, and protecting against risk are imperative goals for financial service organizations. While there are a million and one ways to accomplish any of these, determining your strategy will come down to...
These days, nearly every company must have a social media presence to survive and thrive in this market. The prioritization of digital footprints comes at a high cost, though, as there are plenty of potential errors related to posting content, engaging...
With all the time and effort it takes to create a media campaign; it's essential to understand who you're reaching and how the public responds to your message. Measuring this through media intelligence gives you a clear picture of your effectiveness...
As a philanthropic development professional, you are always looking for new avenues to identify potential grants, high-value donors, and philanthropy events that can unlock exciting prospect opportunities. In addition to the traditional prospect research...
As a communications professional, you know intuitively that public perception can impact your campaigns, for better and for worse. These days, not much is more top of mind with the public than matters related to Environmental Social Governance (ESG)....
According to our research, 88% of publicly traded companies had Environmental Social Governance (ESG) programs in 2022. Initiatives related to sustainability are becoming undeniably important—but what happens when key stakeholders aren’t on...
Initiatives related to Environmental Social Governance (ESG) have grown in popularity over the last few decades. Businesses are now making it a point to become more sustainable, and they are doing that in very public ways. According to our research...
While environmental social governance (ESG) initiatives are increasingly becoming standard corporate practice, some organizations are still hesitant to invest the time and capital required to pursue a comprehensive program. In fact, sometimes securing...
Once your work is live in the wild, that doesn’t mean the job is done. Modern PR campaigns are living, breathing things, with feedback incoming from a range of sources. And much like trees need sunlight, air and water to grow, your campaign needs...
Are you ready to take your PR campaign to the next level? With a solid strategy in place, it's time to focus on spreading your message far and wide. From creating press materials to amplifying your message through paid media, there are several key...
In today's crowded and constantly evolving media landscape, it can be challenging for businesses and organizations to get their message heard and their brand recognized. That's where a well-planned public relations (PR) campaign comes in. But...