Nonprofits face an uphill battle at the end of every year when “Giving Season” hits hard. The needs to balance incoming donations, pursue new and old donors, and meet specific year-end goals seem to pile up in the fourth quarter, and there...
The media landscape is always changing. New platforms and communications channels are seemingly introduced daily; trends develop at a moment’s notice and then are gone in a flash. What that means is that no communications strategy is ever perfect—it’s...
In today's climate, saving money, fueling growth, and protecting against risk are imperative goals for financial service organizations. While there are a million and one ways to accomplish any of these, determining your strategy will come down to...
Content is king when it comes to improving brand recognition; however, context is king when it comes to managing reputational risk . Simply put, reputation is rooted in perception, and to truly manage reputational risk, you must first measure perception...
For many PR pros, it can be difficult to pinpoint in real time whether your communications strategy is paying off. Total impressions, share of voice, and social engagement are great—but do they capture whether the key messages you toiled over are...
According to our research, 88% of publicly traded companies had Environmental Social Governance (ESG) programs in 2022. Initiatives related to sustainability are becoming undeniably important—but what happens when key stakeholders aren’t on...
As a communications professional, you know intuitively that public perception can impact your campaigns, for better and for worse. These days, not much is more top of mind with the public than matters related to Environmental Social Governance (ESG)....
The 2022 rules from the National Collegiate Athletic Association (NCAA) allowed student athletes to benefit financially from their name, image, and likeness—known as “NIL” —for the first time. US collegiate sport was already a...
Numbers are a great asset to any piece of communication because they lend validity to your claims. By their nature, numbers and data are straightforward. One is always one; two is always two. One plus two is always three. Right? Well… that depends...
Social media statistics are one of the most underrated areas of insight when it comes to marketing and public relations. Because this medium is one of the easiest ways to interact with fan bases, it holds countless pieces of information that can be used...
Media monitoring is the key to seeing the clearest picture of how your company is functioning. Yet, it can feel like a monumental task to manage all the available information, while also making sure your data is current, comprehensive, and correct. The...
All modern-day businesses interface with metadata, whether they know it or not. Any time a company engages with digital information, they have engaged with metadata. But, what exactly is metadata? And, wouldn’t it be more useful if you could readily...
With today’s 24/7, digital connectedness, keeping up with your company’s media exposure is an ever-evolving challenge. It can be impossible to track every traditional news mention as sources proliferate—not to mention keeping up with...
It’s a fact of doing business that your organization will face communications crises--no matter the size, type, or mission of your organization. From natural disasters to public opinion on social media, there are factors that you simply cannot control...
These days, nearly every company must have a social media presence to survive and thrive in this market. The prioritization of digital footprints comes at a high cost, though, as there are plenty of potential errors related to posting content, engaging...