With all the time and effort it takes to create a media campaign; it's essential to understand who you're reaching and how the public responds to your message. Measuring this through media intelligence gives you a clear picture of your effectiveness...
Initiatives related to Environmental Social Governance (ESG) have grown in popularity over the last few decades. Businesses are now making it a point to become more sustainable, and they are doing that in very public ways. According to our research...
Once your work is live in the wild, that doesn’t mean the job is done. Modern PR campaigns are living, breathing things, with feedback incoming from a range of sources. And much like trees need sunlight, air and water to grow, your campaign needs...
Are you ready to take your PR campaign to the next level? With a solid strategy in place, it's time to focus on spreading your message far and wide. From creating press materials to amplifying your message through paid media, there are several key...
In today's crowded and constantly evolving media landscape, it can be challenging for businesses and organizations to get their message heard and their brand recognized. That's where a well-planned public relations (PR) campaign comes in. But...
Brands don’t exist in a vacuum. Every brand that’s advertised on the internet, billboards, or other types of media is a part of a robust industry and is competing to claim market share in that field. Because competition is so steep, a successful...
If you’re writing a novel, you need to know the audience you’re writing for. Your story and tone will be different if you’re writing a fantasy novel for pre-teens versus a historical drama for fans of Downton Abbey. The same is true...
A PR campaign is like the most magnificent tree you’ve ever seen, and if it’s done correctly, you can build a whole content forest. But you need a solid foundation from which the tree (the brand) can grow. That comes from a thorough understanding...
With the continued economic uncertainty, many PR professionals are faced with no choice but to trim their budgets and make do with less. If you’re in such a predicament, here are some tips for doing your part to keep your company or firm as economically...
Running an effective political campaign (i.e., one that results in your candidate’s victory) takes equal parts in-depth knowledge and fast responsiveness to ever-changing conditions in the news cycle and on the ground. Whether you’re a political...
The success of a political campaign hinges on having access to the right information at the right time. But political research is costly. And to make the most of it, campaign managers and their teams need more than a large quantity of information on potential...
PR and communications professionals know that understanding brand performance and audience sentiment is twofold. On one hand, they must cast a wide enough net to consume the millions of news articles, social posts, television and radio broadcasts, blogs...
New enterprise and mid-market LexisNexis customers aren’t surprised to learn they’ll be interacting with a relationship manager. Someone on standby to answer any billing questions or discuss nitty gritty contractual details. Beyond that, any...
Back in 2010, Mashable —the go-to source for social media news and insights—named June 30 Social Media Day. The idea was simple: an annual day to acknowledge social media’s impact on global communication and to bring the world together...
Listen up, football fans. The NFL Draft kicks off on April 28 th . Speculation abounds regarding which declared college player the Jacksonville Jaguars will take as the first overall pick. And there’s plenty of churning the rumor mill, analyzing...