Have summaries of our latest blogs delivered to your inbox, so you can stay up to date on the topics and current events that matter to your business.
Billions of internet searches are made every day--but how many are made well?
Even experienced researchers can find themselves wasting time on inefficient searches that yield questionable results. The...
Today’s PR specialists shoulder many responsibilities—but there is perhaps nothing more fundamental to a successful communications strategy than ongoing media monitoring. After all, how can...
New technology allows many job responsibilities to be delegated to machines, but there are some tasks that just need a human touch—and proper research is one of them. As data-driven decision-making...
While conducting a news search can certainly be as easy as typing in a few keywords and hitting “enter,” there are many ways to optimize searches that you’re likely missing out on. Did...
Searching databases might seem simple, but if you’re not up-to-date on commands, you might be falling way behind. Nexis ® is already revolutionizing the way searches are conducted online, from...
In today's climate, saving money, fueling growth, and protecting against risk are imperative goals for financial service organizations. While there are a million and one ways to accomplish any of these, determining your strategy will come down to what's best for your company, clients, and community. This requires knowing your company, industry, and consumer inside and out, which means conducting business intelligence research.
By having a strong business intelligence research strategy--including a comprehensive understanding of market analysis reports, industry opportunities, and investment trends--you can be prepared for any potential changes or challenges in today's unpredictable market.
In this article, we'll outline the sources you need to use to set yourself up for success and put yourself ahead of your competition. Let's dive in.
Market analysis reports can help financial professionals quickly understand the business landscape and where you fit into it. By starting here, you can develop a baseline for where you are now and create goals to accelerate your business in the future.
A full market analysis report typically includes:
Another key source of business intelligence includes company profiles, allowing you to easily do opposition research or source information related to mergers and acquisitions. While pulling this research individually from the open web takes time, a dedicated financial and business research tool can quickly and efficiently source company profiles to give you:
Reviewing company reports helps you evaluate potential customers or business partners, competitors, merger or acquisition targets, or other investment opportunities so you can confidently make any business decisions.
Taken together, market analysis and company reports decrease the time you'll need spend on research by consolidating crucial details in one convenient report. Rather than spending hours tracking down details on a market or company, you can quickly focus on deeper research and analysis based on information provided in the report. For example, mention of regulations in a market could spur additional research into those laws and past enforcement actions to better understand risk exposure. The reports also enhance your ability to:
Armed with this information, you can make data-driven decisions that deliver measurable benefits, including the cost and time savings that result from more efficient, effective research process.
MORE: New Wolfsberg Principles warn global banks of the risk factors that require enhanced due diligence
An article by the National Center for the Middle Market—a collaboration between The Ohio State University Fisher College of Business and Chubb—notes that “identifying the ‘whitespace’ in the market is an essential component to building a successful brand and stimulating business growth. Exploring the competitive landscape and identifying whitespace that your brand can ‘own’ provides an opportunity to recalibrate your business focus, determine what makes your offering unique and valuable to customers, and strengthen your brand.”
A deep dive into news archive can help you track emerging consumer and industry trends and further enhances your understanding of the business landscape. You can see how the media has covered relevant topics, competitors, or the industry over time, helping you anticipate potential threats or opportunities based on historical data.
For added convenience, the right media monitoring tool should allow you to create alerts—delivered on the schedule you choose—to keep up with the latest competitor mentions in the news and press releases. Reviewing negative news mentions can likewise give you insights into competitor weak spots, giving you an opportunity to overtake and outperform your competition.
In addition to media monitoring, a research tool set to monitor specific topics can keep up with critical activities taking place across your industry or within a market, including:
Ultimately, news and company information help your organization develop strategies based on the priorities of customer and competitor organizations and interpret signals to inform buy/sell decisions, optimize marketing and sales efforts, and capitalize on competitor weaknesses to grow your business.
MORE: Why the financial sector needs to keep up with ESG and how to find your rankings
Market volatility means that financial professionals need to keep a continuous handle on what’s going on across the financial services industry. How has a potential investment target performed in the past? What economic factors are influencing your industry? Where is the potential for disruption greatest?
While reputation can be one positive investment signal to consider, it shouldn’t be the only one. Research by the CFA Institute and Morningstar found that “great companies are often overvalued simply because they are great companies.” Confident investment decisions require a comprehensive understanding of a company, rather than a more superficial view based on an organization’s reputation. Consider the following:
MORE: Using data on trends, technology, and executives to improve financial services
Research for financial professionals can help you see past the bells and whistles that attract investor attention, to more substantial criteria that can lead you to informed investments—the undervalued bargains rather than the overvalued “popularity contest” winners.