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The Application of AI in Business Intelligence: Enhancing Insights and Efficiency

November 05, 2024 (4 min read)
AI can streamline your business intelligence for improved insights and efficiency

Artificial intelligence (AI) is redefining how organisations approach business intelligence (BI). Today, professionals need to extract actionable insights from an ever-growing volume of data faster than ever before. AI meets this demand by accelerating tedious data processing tasks, allowing organizations to focus on strategic analysis.

Nexis+ AI™ is a prime example of how AI-enabled platforms can revolutionize research workflows. It offers professionals access to a wealth of information with a new level of efficiency, making it easier to transform raw data into valuable insights.

AI-powered enhancements in business intelligence workflows

AI technology is redefining the processes that underpin effective business intelligence, transforming how data is collected, processed, and interpreted.

Data collection

AI has the capacity to collect and consolidate information from a wide range of sources, from licensed news and industry publications to internal documents. This process, which once demanded hours of manual work, can now be managed by AI, allowing professionals to focus their time on interpreting rather than gathering data.

Data processing

The ability to quickly sort through extensive data sets is a necessity for timely decision-making. AI employs sophisticated algorithms that can help to identify patterns, trends, and anomalies in real-time. It streamlines the analysis of data that would otherwise require intensive effort, providing a more agile approach to business intelligence.

Insight generation

With tools like Nexis+ AI, transforming vast quantities of information into clear, concise summaries becomes more manageable. Professionals can dive headfirst into complex data sets and quickly extract the insights they need, supported by access to a comprehensive library of licensed content.

MORE: How Nexis+ AI turns your financial-fact finding into next-level insights

Key benefits of AI-driven business intelligence

Integrating AI into business intelligence workflows provides several advantages, transforming how organizations approach data analysis and reporting.

Time efficiency

AI-powered tools significantly reduce the time required for data analysis by speeding up tasks such as summarization. With AI, professionals can shift their focus from gathering data to applying insights in strategic ways. AI serves as an invaluable asset, especially when quick decisions are needed in competitive markets.

Enhanced insight delivery

Platforms like Nexis+ AI summarize extensive content into easily digestible formats, making it easier to draw key conclusions from a broad array of sources. Users gain ultra-fast access to the information that matters most, enabling them to respond to emerging trends or shifts in the market with agility.

Accelerated reporting

Drafting first reports is an oftentimes daunting task that eats into time and resources. With Nexis+ AI, users can generate first draft reports based on their curated research with just one click, transitioning from data collection to reporting with ease. This allows teams to deliver insights to stakeholders faster, without sacrificing depth or clarity.

MORE: Experience better company research faster with Nexis+ AI

Real-world applications of AI in business intelligence

AI's influence in BI extends across various domains, offering a more refined approach to data analysis and insight generation.

Competitive intelligence

With the ability to quickly analyse market reports, industry news, and competitor data, organisations can stay informed about shifts in their competitive landscape. This allows them to anticipate market changes and adjust their strategies with greater precision.

Market analysis

Particularly valuable in dynamic sectors where timely insights can drive strategic decisions, AI enables faster synthesis of market data, distilling large volumes of information that helps professionals obtain a clear view of industry trends.

Document analysis

Nexis+ AI is designed to analyse large and complex documents like financial statements or research reports, allowing professionals to uncover key insights quickly. The platform helps to identify relevant information within the text, enabling users to focus on the data that directly impacts their business strategy. This level of analysis supports faster, data-driven decisions by delivering the right information at the right time.

MORE: The future of company research: Leveraging AI for comprehensive analysis

Considerations When implementing AI in BI

Implementing these technologies requires careful consideration to also balance artificial intelligence with human expertise.

Data overload

AI can process vast amounts of information, but human oversight remains essential to ensure that outputs are relevant and aligned with organisational priorities. Without this, the insights generated may lack the context necessary for strategic decision-making.

Trust in AI outputs

Trust is a required factor when it comes to AI-generated insights. Nexis+ AI addresses this by providing transparency through full source citations, allowing users to trace each insight back to its origin and verify the context behind the information.

MORE: Why third-party data sources matter when using generative AI

The Future of AI in business intelligence

As AI continues to advance, its role in BI is expected to grow. However, the future lies not in replacing human expertise but in complementing it.

AI systems, while powerful, can sometimes generate outputs that stray from their data sources, otherwise known as ‘hallucinations’. Addressing these challenges involves ensuring transparency and maintaining a robust link to trusted sources of information.

Transparency in AI processes is another essential for acceptance in BI workflows. Nexis+ AI supports this by providing access to original sources, ensuring that users understand the basis of AI-generated insights and can make informed decisions.

Integrating AI into business operations requires a commitment to data privacy and adherence to ethical standards. Nexis+ AI ensures compliance with data privacy regulations, making it a secure choice for businesses seeking to leverage AI in their research and analysis efforts.

MORE: The AI Checklist: 10 best practices to ensure AI meets your objectives

Embracing AI to enhance business intelligence

AI's contribution to business intelligence is undeniable, offering tools that streamline workflows and enable deeper analysis. With solutions like Nexis+ AI, organizations can navigate the complexities of today’s data landscape more effectively.

By embracing these technologies, professionals can focus on strategy and insights, using AI as a partner to gain a competitive edge in an increasingly data-driven world.

To learn more about how Nexis+ AI can enhance your BI efforts, request a demo or join the Nexis+ AI Insider Program to stay ahead of the curve with the latest in AI advancements.