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Artificial intelligence (AI) is increasingly integral to business intelligence (BI), sparking the question: Will AI replace business intelligence as we know it? As AI tools become more advanced, they are reshaping how data is analyzed and interpreted. LexisNexis explores whether AI will supplant traditional BI practices or act as a powerful extension of them. Solutions like Nexis+ AI™ serve as examples of AI augmenting, rather than replacing, the role of professionals in business intelligence.
AI is transforming the business intelligence landscape, streamlining processes that once required significant manual effort.
AI can collect and process data from a multitude of sources, compiling information far more efficiently than traditional methods. By doing so, it enables businesses to access comprehensive data sets quickly and with minimal manual input.
Tools like Nexis+ AI can summarize vast amounts of data, distilling insights from massive data sets. This capability allows professionals to shift their focus from gathering data to applying insights strategically. Nexis+ AI helps users extract value from a broad library of licensed content approved by publishers for use in generative AI tools, speeding up the time from data collection to insight generation.
AI excels at turning dense data into concise, actionable insights. Nexis+ AI offers features that summarize large bodies of information, allowing professionals to navigate data-heavy environments with ease and efficiency. It enables users to derive insights from reliable sources quickly, empowering faster and more effective decision-making.
MORE: The future of company research: Leveraging AI for comprehensive analysis
A key concern for many is whether AI will eventually render BI professionals obsolete. However, while AI can speed up repetitive tasks, the need for human expertise remains.
AI is adept at processing data quickly, but it lacks the ability to interpret findings within the broader business context. BI professionals play a necessary role in understanding the strategic implications of AI-generated insights, ensuring that informed decisions are aligned with business objectives.
Nexis+ AI enhances the capabilities of BI professionals rather than replacing them. It allows users to generate reports quickly and analyze data more efficiently, yet it leaves the final interpretation in the hands of human experts. This balance enables a more effective research process, where AI handles the heavy lifting and professionals focus on strategy.
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The relationship between AI and human expertise is best viewed as a partnership, where each complements the other’s strengths.
AI is more likely to enhance the capabilities of business intelligence professionals rather than replace them outright. As Karim Lakhani explains, organizations increasingly need to adopt AI tools to stay competitive. This shift isn’t about eliminating the human element but rather evolving how work is done. Professionals who understand and integrate AI into their workflows will outperform those who don't.
AI tools speed up the research process, but the ability to make nuanced, purposeful actions remains with human professionals. This synergy allows businesses to leverage AI’s speed while relying on human judgement for critical decisions.
AI-generated summaries and insights require human validation to ensure they are relevant to the specific context of a business. Nexis+ AI supports this collaborative approach by providing source citations and data privacy features, ensuring transparency in the insights it generates.
MORE: 10 best practices to ensure AI meets your company’s objectives
Despite its capabilities, relying entirely on AI for BI carries certain risks that must be managed.
AI can process data rapidly but may miss nuances that require a deeper understanding of business dynamics. Human insight is necessary to recognise if a disparity exists and ensure that outputs align with long-term goals.
Confidence in AI’s findings hinges on transparency and traceability. Nexis+ AI addresses this need by linking every AI-generated insight back to its original source, allowing professionals to verify the data they rely on.
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Looking forward, AI is expected to remain a key enabler in the BI field, driving efficiency without displacing human expertise.
AI will continue to streamline BI processes, enabling professionals to manage larger data sets and draw insights faster. The future lies in using AI to enhance workflows rather than replace the human role in analysis.
Nexis+ AI exemplifies how AI can integrate into BI processes, offering advanced tools that amplify research capabilities. It allows organizations to leverage AI’s strengths while maintaining control over the insights that inform strategic decisions.
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AI's potential in business intelligence is significant, but its role is one of enhancement rather than replacement. Tools like Nexis+ AI allow professionals to make better use of their time and resources, providing a blend of AI-driven speed with the informed acumen of human expertise. Embracing AI allows organisations to remain agile and competitive, turning complex data into actionable insights.
To learn more about how Nexis+ AI can enhance your BI efforts, request a demo or join the Nexis+ AI Insider Program to stay ahead of the curve with the latest in AI advancements.