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For nonprofits across the US, building a prospecting list for outreach and donation campaigns is critical to a successful fundraising strategy. However, crafting an effective list can be time-consuming, especially when ensuring your data is complete and up-to-date.
This is where Nexis® for Nonprofits, featuring Nexis® for Development Professionals and Nexis® Wealth Navigator Powered by Aidentified, steps in to streamline your list-building and enrichment process. Here’s how these tools can save you time and help your nonprofit focus on what matters most—driving impactful outreach efforts that move your mission forward.
Building a comprehensive donor prospect list is not as simple as compiling a few names and addresses. Nonprofits must dig deeper to gather a wide range of data points that can help guide their outreach strategies. Beyond basic contact information, they need to know key details such as the prospect's geographical location, educational background, philanthropic history, and areas of interest. These insights allow organizations to craft personalized and meaningful outreach efforts that resonate with potential donors, increasing the likelihood of successful engagement. However, collecting this type of in-depth information is no small feat, particularly when staff are limited, and the volume of data is vast.
The process of manually searching through databases, public records, and online resources can quickly consume valuable time and energy. For many organizations, it feels like an endless search that pulls resources away from other important tasks, such as cultivating relationships with existing donors or creating impactful fundraising campaigns. What’s more, the manual nature of this work increases the risk of incomplete or inaccurate data, which could undermine outreach efforts. As a result, nonprofits often struggle to strike a balance between dedicating enough time to research and maximizing their impact in donor cultivation, leaving room for missed opportunities in their fundraising strategies.
In today’s fast-paced digital environment, relying on manual processes for donor list building is simply unsustainable. Nonprofits are expected to do more with less, which makes it essential to find smarter, more efficient ways of gathering and analyzing donor data. Without a streamlined approach, organizations can end up stretched thin, hindering their ability to achieve long-term growth and sustainability.
MORE: The state of donor prospecting
With Nexis for Development Professionals, nonprofits can save valuable time in building targeted lists from the ground up. The platform offers advanced filtering options that allow users to search prospects by income, location, education, and other key criteria. In just a few clicks, nonprofits can generate a refined list of high-potential prospects. The best part? These lists can easily be exported to an Excel file, allowing teams to record and share them internally with ease.
- Filter by various criteria including name, location, education level, and more
- Build a list of target prospects in just a few clicks
- Export lists directly to Excel for internal use and sharing
MORE: Donor prospecting versus donor profiles: What’s the difference?
If you have an existing donor list but find it lacks the depth needed to plan and execute effective fundraising campaigns, enriching your data is essential. A list with just names and contact details doesn’t provide the insights necessary to make a meaningful connection with your prospects. To engage donors on a deeper level, you need a list that goes beyond surface-level information, offering a complete view of each prospect’s wealth levels, personal information, and affiliations. This additional layer of data is what transforms a simple contact list into a powerful tool for driving successful outreach efforts.
Enriching your donor list is key to maximizing the effectiveness of your campaigns. Even after compiling a prospect list, nonprofits must validate and update the data to ensure they have the most comprehensive and accurate picture of each potential donor. Verifying contact details, adding relevant donation history, and identifying key relationships or connections is a time-intensive process, but it's vital for ensuring that your outreach resonates with the right people. Without this critical step, your efforts may fall flat, with outreach lacking the personal touch that encourages donor engagement.
In addition to validating data, enriching donor profiles with valuable insights—such as employment and education history, investments, or connections to other people and organizations—helps you tailor your messaging and approach. Knowing whether a prospect is affiliated with organizations that have philanthropic initiatives allows nonprofits to craft more targeted outreach that aligns with each donor’s interests and values. This level of personalization is essential for building trust and fostering stronger relationships, turning prospects into long-term supporters.
However, manually verifying and enriching data can be both tedious and labor-intensive, often pulling resources away from core fundraising activities. Nonprofits frequently struggle to balance the demands of maintaining accurate records while executing timely outreach campaigns. Without the right tools or a streamlined approach, the process can become overwhelming, limiting your organization’s ability to fully capitalize on your fundraising potential.
If you already have a donor list but need to enrich it, Nexis Wealth Navigator Powered by Aidentified offers a seamless solution. Upload your existing list, and Nexis Wealth Navigator will automatically enhance your data by adding essential details like income, location, contact information, and more. This enrichment ensures you have all the information necessary to craft personalized outreach messages. The process is completely self-service, so you can take control and update your existing data quickly and efficiently.
- View profiles that contain donor contact details and personal information
- Uncover prospect and donor relationships using your personal and extended network
- Self-service list enrichment and exporting options
MORE: How nonprofits can boost donations with AI-powered company research
Nexis for Nonprofits, which includes Nexis for Development Professionals and Nexis Wealth Navigator Powered by Aidentified, offers comprehensive solutions for nonprofits looking to streamline list building and data enrichment. By combining the power of search and enrichment, nonprofits can build their lists efficiently, ensure their data is complete, and increase their outreach potential — so you can focus on moving your mission forward.
To learn more about how Nexis for Nonprofits can help your organization maximize its outreach, visit the Nexis for Nonprofits webpage or contact our sales team today!