Data can shed light on virtually every question or challenge a nonprofit may face, revealing insights and opportunities along the way. And the better the data, the more you can see and uncover with it...
Giving Season is the most important time of the year for nonprofit donor prospecting . Those magical three months, from October through December, account for most of a nonprofit’s yearly revenue...
Gen Z is, quite literally, the future of fundraising. Understanding their world view, their online habits, and their relationship with nonprofits, companies, and brands, is essential to keeping them engaged...
Potential non-profit supporters are asked for a share of their time and money every day. How do you rise above the chatter and deliver a request for donations that is compelling, on-target and grounded...
Stay abreast of what’s happening across the fundraising landscape to keep up with your competition in 2023. With trends in hiring and retention, new technological developments, and younger generations...
Before you can turn prospects into philanthropic partners for your organization, you need to build comprehensive donor profiles. Check out the essential data points needed at four steps in the donor research...
Fundraising
Approaching the right donors at the right time, in the right way can mean the success or failure of a development team’s year. This makes donor prospecting one of the most important—and challenging— aspects of fundraising. To get a better idea of the state of donor prospecting today, we surveyed development professionals to understand how methods of prospecting, industry and external challenges, the state of the economy, and evolving technologies impact how professionals source donations in today’s ever changing fundraising landscape.