A Nonprofit's Guide to Donor Prospecting this Giving Season
Giving Season is the most important time of the year for nonprofit donor prospecting . Those magical three months, from October through December, account for most of a nonprofit’s yearly revenue. Though many think of Giving Tuesday, the Tuesday after Thanksgiving, as a critical moment to solicit donations, this is only the beginning. According to Neon One, 26% of annual nonprofit revenue is raised in December, and...