Data can shed light on virtually every question or challenge a nonprofit may face, revealing insights and opportunities along the way. And the better the data, the more you can see and uncover with it...
Approaching the right donors at the right time, in the right way can mean the success or failure of a development team’s year. This makes donor prospecting one of the most important—and challenging—...
Gen Z is, quite literally, the future of fundraising. Understanding their world view, their online habits, and their relationship with nonprofits, companies, and brands, is essential to keeping them engaged...
Potential non-profit supporters are asked for a share of their time and money every day. How do you rise above the chatter and deliver a request for donations that is compelling, on-target and grounded...
Stay abreast of what’s happening across the fundraising landscape to keep up with your competition in 2023. With trends in hiring and retention, new technological developments, and younger generations...
Before you can turn prospects into philanthropic partners for your organization, you need to build comprehensive donor profiles. Check out the essential data points needed at four steps in the donor research...
Fundraising
Giving Season is the most important time of the year for nonprofit donor prospecting. Those magical three months, from October through December, account for most of a nonprofit’s yearly revenue. Though many think of Giving Tuesday, the Tuesday after Thanksgiving, as a critical moment to solicit donations, this is only the beginning. According to Neon One, 26% of annual nonprofit revenue is raised in December, and 10% of all giving happens in the last three days of the year.
We've put together this guide to donor prospecting in this busy season, so you can maximize your donations without adding to your already busy workload.
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