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A Nonprofit's Guide to Donor Prospecting this Giving Season

November 02, 2023

Giving Season is the most important time of the year for nonprofit donor prospecting. Those magical three months, from October through December, account for most of a nonprofit’s yearly revenue. Though many think of Giving Tuesday, the Tuesday after Thanksgiving, as a critical moment to solicit donations, this is only the beginning. According to Neon One, 26% of annual nonprofit revenue is raised in December, and 10% of all giving happens in the last three days of the year.

We've put together this guide to donor prospecting in this busy season, so you can maximize your donations without adding to your already busy workload.