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Distinguishing between brand identity and corporate identity can be challenging, as the average retail consumer may not be aware of (or interested in) the corporate ownership of products they use every...
Recent years have shed light on the criticality (and fragility) of the global supply chain , due to the pandemic, geopolitical tensions, and economic repercussions of inflation, to name a few. Maintaining...
Nonprofits face an uphill battle at the end of every year when “Giving Season” hits hard. The needs to balance incoming donations, pursue new and old donors, and meet specific year-end goals...
As organizations gear up for 2024’s Giving Season, we’re calling attention to areas of fundraising that you might be undermining. Peer-to-peer fundraising, as a newer method, is certainly underestimated...
When crafting (or refining) a fundraising strategy, professionals are bound to get lost in the jargon of the industry. And for good reason: terms like “donor prospecting” and “donor profiles”...
A more layered approach to curating content combines publicly available information and direct field intelligence from tradeshows and other “in real life” (IRL) activities with premium news, company and patents data. The combination paints a more complete portrait of a competitor’s existing and emerging positioning.
MORE: 5 ways cloud based data platforms elevate operations and profits
Here are some of the trends we’re seeing and hearing from customers that are shaping the way Nexis® Solutions does business, as well as where we think the industry is evolving to accelerate competitive intelligence.