Why Trusted Data Is the New Competitive Edge in AI-Powered Consulting

AI is everywhere but credibility isn’t.

With 80% of management consultants already using genAI tools in their daily work and over half saving three to four hours each day through AI integration, for many consulting firms, the question top of mind right now is whose AI can be trusted to deliver accurate, compliant results.

That’s because the success of any AI tool ultimately depends on its foundation: data.
Unverified, biased, or randomly gathered web content can produce impressive-sounding results but, unfortunately, unreliable ones. And in consulting, where decisions shape reputations and financial outcomes, reliability is everything.

To build a sustainable advantage in the AI era, firms must focus on the credibility of their data as much as the capability of their models.

The AI race is now a data-quality race

Generative AI has transformed how consultants gather insight, summarize research, and prepare for client meetings. But as adoption grows, firms are discovering that data quality — not model performance — is the true differentiator.

AI that relies on unverified content can misinterpret facts, amplify bias, or even generate fabricated information. The cost of an inaccurate client insight or flawed recommendation is both operational and reputational. As highlighted, in October 2025, when Deloitte Australia refunded the Albanese government after using hallucinated, 'non-compliant' AI findings in a $440,000 report. The fallout: financial and reputational damage to the firm.

LexisNexis® AI-ready data helps consulting firms reduce the risk of AI-created errors.
Through tools like Nexis+ AI™ and Nexis® Data+ , consultants gain access to publisher-approved, rights-managed data that delivers:

• Transparent, citation-backed outputs they can verify and share confidently
• Compliant, licensed sources that respect publisher rights
• Context-rich insight from global news, company, and financial data

Explore how credible, compliant AI tools can support your firm’s risk governance in the Credible AI Strategy Toolkit.

Turning credibility into a competitive edge

Firms that validate every insight and recommendation can build stronger client trust and higher-value relationships. Partnering with AI systems, grounded in credible, compliant data can accelerate and even amplify that advantage.

• Credible data builds confidence: Clients can see and trust that insights are sourced from verifiable, authoritative licensed news and company data providers, not just the open web.

• Compliant data reduces exposure: Every analysis or model output aligns with privacy, copyright, and data-governance standards.
• Contextual data enhances judgment: Consultants gain nuanced understanding of the forces shaping client markets — not just surface-level summaries — thanks to integration of rich data sources like analyst reports and earning’s call transcripts into generated content

By integrating Nexis+ AI into workflows, consultants identify strategic insights 50% faster — using the industry’s largest collection of news data approved by publishers for genAI use.

The quality and accuracy of outputs are the top factors professionals use when selecting AI tools (78% of management consultants ranked this as their No. 1 priority) as found in the LexisNexis report, How Management Consultants are Leading the GenAI Revolution. The differentiator in AI adoption isn’t the technology itself but the quality, integrity, and governance of the data behind it.

Turning risk into reliability

The balance, between being quick, efficient and responsive paired with accuracy is made more difficult when working with AI systems fed unreliable data.

Nexis Data+ addresses that challenge head-on by giving consulting firms direct API access to genAI-approved datasets that prioritize compliance and credibility.

Available data includes:

• Licensed global news content — including CBS, CNN, Fox, The Boston Globe, and EuroNews
• Company and financial data from Morningstar, Dun & Bradstreet, Business Insider, and American Banker
• Due diligence data such as Politically Exposed Persons (PEP) lists, sanctions, and biographical directories like Marquis Who’s Who®

This combination enables consultants to validate insights, manage reputational risk, and deliver outputs that withstand scrutiny, crucial in high-stakes client engagements.

Learn how to integrate credible, compliant data into your firm’s AI strategy with the Credible AI Strategy Toolkit.

The future belongs to firms that can prove their data

As AI continues to evolve, consulting firms will need to demonstrate not only innovation, but integrity in how they manage and apply data.
That means being able to answer three questions clients are already starting to ask:

1. Where does your AI get its information?
2. Can you verify its sources?
3. Does it comply with privacy and copyright laws?

If your firm can confidently answer “yes” to all three, you’re not just using AI effectively — you’re using it to create a highly strategic advantage.

LexisNexis helps consultants do exactly that, providing the credible, compliant, and context-rich data that allows firms to innovate with confidence and stand behind every recommendation they make.

Build your competitive advantage on credible AI

With LexisNexis as your data partner, your firm can make trustworthy data a differentiator from other firms in the AI arms race. Because AI innovation that responsibly reduces compliance risk and strengths credibility is a win-win for firms and clients alike.

Download the Credible AI Strategy Toolkit
Learn how to strengthen data governance, reduce risk, and use credible AI to build lasting client trust.