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How Consultants Can Use AI to Turn Market Triggers into New Business Opportunities

November 03, 2025 (3 min read)

In consulting, every opportunity starts with a market trigger, whether it be a change in leadership, a new industry regulation or an unexpected shift in investor sentiment.

These trigger events can open doors for advisory work if you spot them early, understand their implications and respond fast.

Why data quality matters more than ever

The risks of using the wrong AI data are already clear. In October 2025, Deloitte Australia refunded a government client after AI-generated findings in a $440,000 report on public sector technology were found to be unreliable.

According to The Guardian’s article on the matter, sections of the report contained 'hallucinated fake references’ and generic AI-generated content that failed to meet the expected level of professional rigor. This not only led to financial loss, when the errors were flagged and questioned but also drew public scrutiny of the firm’s quality controls and its reliance on unverified AI outputs, highlighted by a senator’s accusation that the consultancy firm had a “human intelligence problem.”

When advisory work depends on data integrity, choosing the right AI data and tool provider is essential. To help firms evaluate what credible, compliant AI looks like in practice LexisNexis developed the Credible AI Strategy Toolkit.

As consultants, it is important to understand that your insights are only as valid as the data behind them, which is why the choice of AI data is important. Using systems built on licensed, publisher-approved data and accurate sourcing helps AI enhance your analysis rather than undermine it.

LexisNexis® AI-ready data solutions — Nexis+ AI™ and Nexis® Data+ — give consultants the foundation to identify, interpret, and act on market triggers with credibility and confidence.

Spot the trigger before competitors do

Use Nexis+ AI to stay one step ahead. The platform helps consultants uncover early-stage opportunities by distilling thousands of global news stories, trade publications, and company updates into concise, citation-backed insights.

Instead of scanning dozens of sources manually, consultants can use Nexis+ AI to pull from licensed global news and corporate information which helps them stay on top of new developments wherever they appear.

The tool also helps firms act on market triggers faster through relevant features like the 90-day news summary, which quickly briefs consultants on unfamiliar market players, and the document analyzer, which extracts key details from lengthy corporate filings like annual reports or earnings call transcripts.

Nexis+ AI also offers the industry’s largest collection of news data approved by publishers for genAI use*, which is one of the many reasons why consultants identify strategic insights 50% faster using Nexis+ AI.


*Based on reports August 2025.

Understand the context behind every trigger

Spotting a market trigger is only the beginning — the real value lies in understanding what it means for your clients.

Once a potential opportunity or issue is identified, Nexis® Data+ provides the deeper context by connecting firms directly to LexisNexis’ genAI-ready datasets through flexible APIs.

This gives consultants and data teams the flexibility to integrate trusted external intelligence into their proprietary systems, dashboards, and analytics environments — without compromising on compliance or data quality.

Through flexible APIs, consultants can pull in:

  • Global News Data — Publisher-approved outlets such as CBS, CNN, Fox, The Boston Globe, and EuroNews
  • Company and Financial DataMorningstar, Dun & Bradstreet (D&B), Business Insider, American Banker, and com
  • People and Biographical Data — Politically Exposed Persons (PEP) and sanctions lists, plus directories like Marquis Who’s Who® and The Official Board Biographies

By connecting directly to these datasets, consulting firms can analyze markets, assess risks, and enrich client deliverables with context-rich, verifiable information.
This data foundation helps consultants provide actionable insights that strengthen trust and reduce reputational risk, whilst truly understanding the ‘why’s and ‘how’s behind market happenings.

To see how firms can operationalize data governance and ensure AI outputs remain verifiable and compliant, explore the Credible AI Strategy Toolkit.

Respond with speed and credibility

Clients always expect deliverables to be turned around fast, but they’re only helpful when grounded in verified data.

Both Nexis+ AI and Nexis Data+ are built around responsible, compliant AI principles, ensuring that every insight you share is supported by:

  • Licensed, publisher-approved content you can cite with confidence
  • Secure, licensed APIs that provide clear usage rights and maintain data trust
  • Traceable, bias-checked information that builds confidence in AI-generated insights

By combining these capabilities, consultants can respond to triggers quickly — while protecting both their clients’ reputations and their own.

From market signal to client solution

With Nexis+ AI surfacing the signals and Nexis Data+ delivering the context, your teams can transform external market events into actionable, credible insights that drive growth and deepen client trust.

To build a governance framework that supports this kind of rapid, credible response, explore the Credible AI Strategy Toolkit, a proactive guide to implementing data-driven workflows that turn triggers into opportunity.