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As the calendar winds down, nonprofits and philanthropic causes see a significant surge in donations, with December 30th and 31st consistently ranking as the two biggest giving days of the year.
This phenomenon is driven by several key events and factors, each contributing to the heightened generosity witnessed at the year's end. Let's explore these in detail.
Giving Tuesday, celebrated on the Tuesday following Thanksgiving and Black Friday, has become a global movement encouraging generosity. Initiated in 2012 by the 92nd Street Y and the United Nations Foundation, this day harnesses the collective power of social media and collaboration. Here’s why it’s impactful:
MORE: A nonprofit’s guide to donor prospecting this Giving Season
The holiday season, stretching from Thanksgiving through New Year's, naturally inclines people towards generosity. Several factors contribute to this:
MORE: How relationship mapping helps nonprofits find donors
The end of the calendar year also marks the end of the fiscal tax year in the United States, which has significant implications for donors, especially those making substantial contributions.
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The confluence of Giving Tuesday, the holiday spirit, and tax considerations creates a perfect storm for charitable donations in the last three months of the year. For nonprofits, understanding these motivations is key to optimizing fundraising strategies and engaging donors effectively.
As individuals plan their year-end contributions, they not only benefit from financial incentives but also contribute to a culture of generosity that has a lasting impact on communities and causes worldwide.
By harnessing the power of these factors, nonprofits can continue to inspire and mobilize donors, ensuring that the season of giving truly makes a difference.
MORE: Why a nonprofit’s reputation can make a difference during Giving Season
To ensure your nonprofit is ready to maximize your potential for donations this end-of-year giving season, be sure to check out Nexis® for Development Professionals. Our leading development and donor research solution helps you find new donors, validate donor and prospect contact information, and learn more about your existing donor database to create new opportunities for giving. Powered by over 86 billion public records and over 90 million Donor Profiles, Nexis for Development Professionals helps nonprofits everywhere move their mission forward with data that makes a difference.
For other nonprofit needs, check out all the offerings from LexisNexis that can help you this giving season on our Nexis® for Nonprofits page.