Have summaries of our latest blogs delivered to your inbox, so you can stay up to date on the topics and current events that matter to your business.
Smarter Research, Stronger Returns: Why Financial Services Leaders Are Rethinking Their Approach to Risk and Due Diligence Whether you’re vetting a potential acquisition, assessing third-party...
As a consulting partner , you're used to being ahead of the curve. You’ve built your practice and your reputation on your ability to spot shifts early and act decisively. But the nature of...
In consulting, firms aren’t just adopting genAI, they’re using it to change what productivity means. The report, Setting the Pace: How Management Consultants Are Leading the GenAI Revolution...
Innovation in investment banking has traditionally focused on speed, scale, and quantitative precision. But as generative AI (genAI) gains traction, a new focus is entering the equation: creativity. Creativity...
For professional services firms like management consultants, market researchers, and IT services, performing quality research is essential but time-consuming. Fortunately, new generative AI tools can automate...
* The views expressed in externally authored materials linked or published on this site do not necessarily reflect the views of LexisNexis Legal & Professional.
AI isn't just a buzzword anymore — it’s a practical tool that’s transforming how PR teams get their work done. If you’re in communications, media relations, or reputation management, you already know the pressure: more content, faster responses, tighter budgets, and an ever-growing list of channels to manage. The modern PR landscape demands speed, precision, and creativity — all at once.
That’s where AI comes in.
From tracking real-time sentiment shifts to generating first drafts of content, AI can help communications professionals focus their energy on high-value strategic work by automating repetitive tasks and surfacing smarter insights. Whether you’re a solo comms lead or part of a large agency, using AI tools to enhance your workflow isn’t just about working faster — it’s about working smarter, with data-driven decisions, deeper personalization, and better measurement.
Here’s how AI can accelerate five core tasks across the PR workflow — helping you stay ahead, stay relevant, and deliver results that matter.
MORE: The Four Pillars for Media Intelligence, Explained
AI can be a powerful accelerator for PR teams — but only if you're using the right tools. Rather than piecing together a dozen different apps, focus on solutions that combine multiple capabilities into a unified experience. Here are three categories of AI tools worth considering:
When choosing an AI solution, look for one that doesn’t just sound impressive — but fits how you actually work. The best tools should save you time, surface smarter insights, and help you deliver more value across every campaign.
MORE: How Generative AI is Transforming Efficiency in Communications
The goal of AI in PR isn’t to take over your job — it’s to make your job faster, sharper, and more strategic. By handling the repetitive, time-consuming tasks, AI frees you up to focus on what PR does best: telling stories, building relationships, and creating impact.
To learn more about how AI can help PR & Comms professionals accelerate their workflow, check out our latest eBook: AI in PR & Comms: A Superpower, Not a Replacement.
*Based on reports December, 2024