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Why Targeted Press Releases are Vital to Your Success

May 11, 2023 (3 min read)
Target the right audience by optimizing your media campaign.

If you want your business to succeed, a marketing strategy is essential. Although the value of your everyday content marketing plays a role in building trust and loyalty, creating a targeted marketing campaign will level up your outreach efforts.

A lot of time and effort goes into developing an effective media campaign. Even the most well-thought-out, innovative, and creative marketing content won’t get you very far if the right people don’t see it. That’s why execution is everything when it comes to promoting your brand. Here's what to consider. 

Define your audience

The first step of any targeted marketing campaign involves creating a marketing or buyer persona. So, who are the right people? Deciding who you want to reach requires you to get a clear picture of your ideal customer. Take the time to research and ask questions about their demographics, job title, goals, and responsibilities.

Envisioning how your products and services can meet their needs is the foundation of every successful media campaign. A targeted marketing strategy answers the underlying question of your potential customers–how can you make their lives easier? Once you have responded to these questions and have a clear picture of your ideal customer, you can begin to define your goal.

Optimize web content

When it comes to developing a solid marketing strategy, utilizing your website is a cost-effective way to promote your brand. Whether it be landing pages or blogs, posting relevant online content will help you become visible to the audience you are looking to attract.

Blog posts are a powerful tool for reaching potential customers. 57% of marketers reported gaining more online traffic specifically through blogging. Creating relevant online content via blog posts is a terrific way to educate the public on how your products and services can benefit them.

Although choosing relevant topics is essential, that’s only part of the equation. When other companies compete in the crowded online landscape, you must ensure that you stand out. That’s where optimization comes in.

It’s important to remember that it’s not just what you say; it’s how you say it. To ensure that more eyes see your content, using SEO best practices is essential. Spending just a little time researching effective keywords for blogs and landing pages goes a long way in ensuring you get on their radar.

Other SEO best practices include easy-to-navigate web design, fast-loading pages, and linking to other pages within your website.

MORE: Best practices for a modern PR campaign: Activate your strategy


Leverage social media

With millions of people scrolling Facebook and other sites daily, don’t underestimate social media as a powerful tool in your digital arsenal. For 97% of online consumers, social media is a top product and brand information source.

In addition to creating engaging content, social media allows businesses to engage directly with their audience. When you share a post on any social media outlet, you create a situation that will enable you to have a direct conversation with viewers. Incorporating hashtags is another way to be seen by potential customers.

The power of press releases

Although digital marketing outlets such as websites and social media are now the go-to of any media campaign, don’t overlook press releases as part of your targeted marketing campaign. A good press release will expose you to a broader audience by allowing your company or business to capture the attention of journalists and respected media outlets.

Not only are they an excellent way to communicate your message, but they can also help boost your credibility. The more media outlets and publications you reach through your press release, the greater authority you will have in the eyes of potential customers.

MORE: 4 considerations to make when choosing a press release distribution tool

Putting it all together

Your marketing persona, custom content, and online presence give you a firm foundation on which to build a targeted marketing campaign. To see results, you need a solid action plan to ensure you have the best resources.

With Nexis® Newswire, you have a streamlined and cost-effective way to implement your strategy. With ad targeting tools, access to curated industry lists in the US and UK, and the ability to access demographic information, Nexis Newswire will be a valuable addition to your marketing toolkit.

Ready to get the most mileage out of your marketing campaigns? Visit Nexis Newswire or contact us for a demo today!