One of the unsung heroes of the business world is, without doubt, the news release . Millions upon millions of these documents have been issued over decades, feeding media outlets and bringing important news of all types to people around the world. In so doing...
In another blog post we listed four ways to improve meaningful traffic to your press releases. In other words, we highlighted what PR professionals can do to ensure that their company’s press releases are better distributed to their target audience, versus...
Let’s say you want to get the word out about a new product launch. You and your PR communications team craft a press release. The press release goes through a few internal iterations until all stakeholders are happy and it’s finally pushed out via the...
On the market for a press release distribution tool? It’s a choice not to be taken lightly. That’s because not all press release distribution platforms are the same. Not by a long shot. Some offerings stick to the “pull” model (i.e., the...