These days, nearly every company must have a social media presence to survive and thrive in this market. The prioritization of digital footprints comes at a high cost, though, as there are plenty of potential errors related to posting content, engaging...
As a PR pro, you wear a lot of hats. You must increase your company’s brand awareness, spread the latest news, and improve or maintain its overall reputation. Doing so means you need to get press releases in front of as many targeted audience members...
If you want your business to succeed, a marketing strategy is essential. Although the value of your everyday content marketing plays a role in building trust and loyalty, creating a targeted marketing campaign will level up your outreach efforts. A...
Let’s say you want to get the word out about a new product launch. You and your PR communications team craft a press release. The press release goes through a few internal iterations until all stakeholders are happy and it’s finally pushed...