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The Four Pillars of Media Intelligence, Explained

May 18, 2024

Media intelligence is more than just media monitoring—it’s about transforming media data and observations into insight. It finds meaning in metrics and recommends actions you can take in the future. It adds important context to the media landscape of your brand, organization, or campaign—and can often ladder up to your overarching company KPIs, goals, and expectations.

By deriving powerful, actionable insights through media intelligence, your communications strategy will inform and impact future business decisions. Media intelligence comprises four interconnected pillars, all of which must be present to be successful: