Media outlets are dealing with more noise than ever – for your story to get noticed, you need to reach them with the right message at the right time. Finding those contacts and delivering that message...
When it comes to reaching the right audience, timing is everything. The vast number of websites out there require media professionals to take a more targeted approach. With Nexis® Newswire , you can...
Media intelligence is more than just media monitoring—it’s about transforming media data and observations into insight. It finds meaning in metrics and recommends actions you can take in the...
Media intelligence elevates your media audit, so you understand not only where your brand, organization, or campaign is mentioned, but how it’s talked about, who is talking about it, if your target...
Collecting, mining, measuring, and analyzing the media data required to deliver compelling media intelligence can be a daunting task. But we’ve got you covered. Think of these seven tips from Nexis®...
PR professionals like you are always looking for ways to take media monitoring from backward-looking to forward-thinking. You want to showcase the power and potential of your work to your C-suite, using...
Media Intelligence
When approached with a data-first mentality, media intelligence can uncover trends and opportunities to drive business forward. Simply put, media intelligence is a strategic business deliverable.
This ebook provides an in-depth look at how organizations can use media intelligence to stay ahead in an ever-changing media landscape. Featuring insights from the Nexis® Media Intelligence Research & Analytics team, industry best practices, and real-world examples, it explores the four pillars of media intelligence; how to analyze and apply data to make strategic communications decisions; tips for using media intelligence to uncover trends, opportunities, and threats; and five predictions for the future of data-driven media intelligence.