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Mastering Media Intelligence: Essential Skills for the Future of PR

May 02, 2024

When approached with a data-first mentality, media intelligence can uncover trends and opportunities to drive business forward. Simply put, media intelligence is a strategic business deliverable.

This ebook provides an in-depth look at how organizations can use media intelligence to stay ahead in an ever-changing media landscape. Featuring insights from the Nexis® Media Intelligence Research & Analytics team, industry best practices, and real-world examples, it explores the four pillars of media intelligence; how to analyze and apply data to make strategic communications decisions; tips for using media intelligence to uncover trends, opportunities, and threats; and five predictions for the future of data-driven media intelligence.