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Guest written by: John HaydonCo-Authored by: Kari Abitbol
#GivingTuesday, a global day of giving fueled by social media, is growing in popularity as a major opportunity for nonprofits to capitalize on the generous spirit of the holiday season. Timed to contrast the commercialization of Black Friday and Cyber Monday, #GivingTuesday generated $116 million from 700,000 people across 70 countries just last year.
We recently hosted a webinar with John Haydon, a digital marketing and fundraising expert, which offered proven tips for successful #GivingTuesday campaigns. Below are some of his key takeaways: