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Every calendar year is full of inspiring successful Public Relations campaigns - and some embarrassing mistakes. While the latter category may be promotions those companies would rather forget, they offer strong educational lessons for the rest of the PR community.
Companies face difficulties and negative stories constantly, simply as part of existing. The responses to these problems, however, teach us how to be better PR professionals. Analyzing these situations and imagining better responses to them is good practice for us all.
To kick off the New Year, let’s take a look back at some missteps from 2016. By seeing what went wrong and sketching out alternate paths, it's easy to see where these failures could have been avoided or replaced with better options.
PR professionals viewing the above problems may feel superior - of course those were mistakes! However, one bad decision can put any company in the same position. If the stories of 2016 PR blunders teach us a few lessons, they are that every communication deserves time, consideration and focus. PR statements, campaigns or stunts that go into the world half-baked and without a critical eye may be thrown back by the audience.