PR Storylines and Lessons from the Oscars
Posted on 02-27-2017 by Megan Burnside

When the Academy Awards ceremony takes place, millions tune into the pageantry and excitement of the big night. Of course, as a PR professional, you have your own perspective of Hollywood's celebration of itself. There are plenty of lessons and useful... Read More

Information Trend: Narrative versus Fact Warfare
Posted on 02-22-2017 by Megan Burnside

Below is a guest post from LexisNexis's Thomas Stoeckle, who heads up the Small Data Forum podcast -- a podcast that makes big data less intimidating, more actionable and thus more valuable. Episode 6 of the Small Data Forum podcast continues the... Read More

Five ABC Compliance Lessons from Samsung Chief’s Arrest
Posted on 02-21-2017 by Ulyana Androsova

The head of Samsung Group has been arrested in South Korea because of major bribery allegations. The details of the allegations offer some important lessons to companies about the importance of compliance to help prevent and mitigate bribery and corruption... Read More

3 Trends that Could Impact the Real Estate Industry in 2017 [Free Report]
Posted on 02-17-2017 by Janelle Coates

What’s the difference between a fad and a trend? In the digital age, it can be difficult to tell because news that goes viral seems to take on a life of its own. With deeper research across a broad spectrum of media and industry information, you... Read More

PR Pros vs The Spread of Disinformation
Posted on 02-16-2017 by Megan Burnside

"Fake news" - those are the words on the lips of everyone from the president of the United States to other global leaders and citizens around the world. There is confusion about what exactly people mean when they talk about fake news, but it's... Read More

Why PR Pros Love Valentine's Day
Posted on 02-14-2017 by Megan Burnside

Creating PR campaigns and placing stories that reflect the season or any relevant holiday are tactics pulled right from the public relations playbook. Valentine's Day provides so many opportunities to connect brands with emotions, and pros shouldn't... Read More

4 Types of Risk to Watch for in your Supply Chain and Third-party Networks
Posted on 02-13-2017 by Ulyana Androsova

In a globalized business environment characterized by increasingly complex supply chains, companies need to monitor a wide range of sources to detect warning signs of supplier risk before they cause legal, financial or reputational damage. This article... Read More

Chinese New Year: a 4,000 Year Old Holiday with PR Possibilities
Posted on 02-09-2017 by Megan Burnside

Recently, more than a billion people celebrated the ringing in of the Year of the Rooster, and brands around the world cashed in by promoting their products and services. The geographic reach of Chinese New Year or Spring Festival promotional tie-ins... Read More

Post-Crisis Analysis: Learn From Your Mistakes
Posted on 02-03-2017 by Megan Burnside

Not understanding mistakes often leads to repeating them. This means that one of the most important things public relations departments or agencies can do after a negative story breaks is to carefully go over the event and move forward with a renewed... Read More

3 Tips for Operating in a Post-truth World
Posted on 02-02-2017 by Megan Burnside

In an already confusing landscape of post-truth and fake news, President Trump's administration recently added to the quagmire by using the phrase 'Alternative Facts'. With the public becoming more skeptical by the minute, reputation has never... Read More

Transparency International’s 2016 Corruption Perceptions Index released
Posted on 02-01-2017 by Ulyana Androsova

Transparency International has released its 2016 Corruption Perceptions Index (CPI). The CPI ranks 176 countries and territories on how corrupt their public sector is perceived to be. The index aggregates a number of different sources, including the views... Read More