About Us |
Contact Us |
LexisNexis Business Solutions
In today’s increasingly complex media landscape, PR and Marketing professionals have their work cut out for them. But managing myriad media channels isn’t the only challenge. As CEOworld Magazine notes, PR is often viewed by the C-suite as “an expensive cost center driven largely by vanity metrics, “fluff” media campaigns, and intangible outcomes disconnected from the business development and sales functions of the organization.” How can you prove the effectiveness—and ongoing value—of your efforts to address your C-suite’s concerns? Media intelligence research and analytics can provide the evidence you need.
Deliver Insightful Media Intelligence Reports
Understanding how your company or brand performs against metrics empowers your PR and marketing initiatives. But unless you monitor and analyze the right media, you can fall short on authentic insights. Here are four types of media intelligence reports you should consider.
If the thought of analyzing the daily avalanche of global media to generate these types of reports makes you cringe, you have options. LexisNexis® Media Intelligence Research and Analytics puts the power of media metrics from LexisNexis Newsdesk® and human expertise to work on your behalf. We offer a variety of media intelligence reports—tailored for your brand and your budget—so that you can focus on delivering PR and marketing that elevates your brand, engages your prospects and customers, and achieves the results your C-suite will love.