About Us |
Contact Us |
LexisNexis Business Solutions
Is it time for universities—and the foundations that fundraise on their behalf—to adopt the rigorous due diligence and risk monitoring processes that global companies use? Based on the latest bribes-for-admission scandal to hit the headlines, the answer is a resounding, “YES!”
Bribery allegations tarnish university’s reputation
One school currently under fire—the University of Southern California—is no stranger to controversy. Inside Higher Ed points out that USC was known as a party school back when competition to get in was less intense, noting, “People joked that USC actually stood for ‘University for Spoiled Children.’ In more recent years, however, the university had adopted more selective admissions requirements.
When the most recent corruption scandal hit the newswires, prosecutors named names—and the story took on a life of its own after the charges resulted in celebrities trading in their typical publicity photos for mug shots.
Headlines focused on the $25 million paid by Hollywood and corporate elite to win spots for their children at elite universities, sparking interest and outrage.
Subsequent photos of one of the benefactors of the fraud enjoying spring break in the Bahamas—on a yacht owned by USC Board of Trustees chairman Rick Caruso—added fuel to the fire.
Inside Higher Ed writes, “Many USC students, alumni and influential benefactors are deeply disappointed and angry about the latest turn of events and are highly critical of the administration under whose watch the bribery apparently occurred undetected.” But that’s not the only hurdle the university must overcome.
In the past two years, USC administrators have come under fire for sweeping complaints about sexual harassment and abuse under a rug. The article notes that students, alumni and supporters of the university are frustrated by an administration that is constantly focused on damage control instead of proactive reputation management.
College athletics play a role in reputational risk too
Admissions isn’t the only area of risk on campuses across the country. Last fall, two Adidas employees and an agent were found guilty of fraud in a scheme that paid student athletes to choose certain universities. Four coaches were also arrested in connection with the case and will go to court soon.
Universities need to take the bull by the horns when it comes to corruption and reputational risk. John R. Thelin, professor of history of higher education and public policy at the University of Kentucky, contends that “A principle of leadership and organizations is that ultimately a leader should know and be responsible for what goes on, especially with important programs and units.”
Thelin goes on to say, “I think this holds for universities. Intercollegiate sports programs, especially in the Power Five conferences, are sufficiently visible and significant that it’s fair and right to expect a coach, an athletics director and a president—and the Board of Trustees—to know. If college sports are, indeed, the ‘front porch’ of the university, all those high-profile and highly paid leaders are responsible and should know. No excuses.”
Risk management takes center stage on campus
Increasingly, universities and the foundations that support them are recognizing the need to better prepare for risks and opportunities on the horizon. Whether you are recruiting students for NCAA teams or donors to support your fundraising initiatives, the threat of reputational, regulatory, financial and strategic risk is constant—especially in the age of viral media.
A survey by United Educators finds that 70 percent of institutions report having a formal enterprise risk management process in place and 69 percent say that institutional risk is a topic at the boardroom table. What issues pose the greatest reputational risks to universities? The top risks universities expect to face in the future?