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State Lawmakers Taking More Consumer-Focused Approach to Data Privacy

October 27, 2025 (1 min read)

STATE NET® THOUGHT LEADERSHIP SERIES

New State Data Privacy Laws Spell Compliance Challenges

Corporate legal and compliance teams may have their hands full navigating through the piecemeal state approaches to data privacy regulation, especially if the new consumer-first legislative trend continues to emerge. The State Net Capitol Journal™ reported on some examples of states that bucked Big Tech’s wishes this year.

2024: A Turning Point in State Legislation

In 2024 state lawmakers have taken a more populist, consumer-first approach to data privacy legislation. “While 2024 may have matched the previous year with seven new comprehensive privacy laws enacted, its variety of legislative approaches has thrown the state legislative landscape into flux,” according to the US State Comprehensive Privacy Laws Report from the International Association of Privacy Professionals (IAPP). “In response to continued technological innovation and maturing approaches to privacy, state
lawmakers have taken U.S. state privacy lawmaking in new directions this year. All seven of the bills enacted so far in 2024 have introduced provisions meant to address privacy harms in unique ways that present new compliance challenges for privacy professionals to overcome.”

In total, 19 enacted state privacy laws meet the IAPP’s definition of “comprehensive,” which goes beyond the narrow legislation enacted in the first generation of state
data privacy measures.

Download the latest State Net Capitol Journal thought leadership article to learn more.

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