Animated “Motion Trademarks” Grow in Popularity and Legal Protection Around the World
By: Belinda J. Scrimenti , Pattishall, Mcauliffe, Newbury, Hilliard & Geraldson LLP
Digital technology has led to innovative advertising and marketing. Brand owners are increasingly using the technology to create and protect new forms of trademarks, consisting of motion, holograms, and other multimedia features.
WHILE U.S. TRADEMARK LAW HAS PROTECTED THESE types of marks for many years, much of the international...