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Fundraising Newsflash: Better Prospect Research for Giving Season Starts with Broader Source Selection

October 12, 2022

During our recent webinar with APRA on moving your mission forward, we shared some trends that can help you connect with more donors. What about connecting with the RIGHT donors? Ones that have an affinity with your mission and will be inspired to become regular donors or volunteers instead of simply seasonal givers.

As useful as public records* are (and we’d be the first to admit it), they aren’t the only source you should tap for valuable donor insights. News, company and executive information, legal data—all can make it easier for you to turn prospects into donors and donors into champions for your cause. Watch the on-demand webinar below for the full story. In the meantime, here’s one content type that can take your prospect research to the next level.

ESG news for mission alignment & reputation management

ESG stands for environmental, social, and governance—non-financial factors that investors use to identify material risks and growth opportunities for companies. ESG has gained a lot of traction, not just among investors. Many of your prospects, especially Millennials and their younger counterparts, expect the companies they work for and do business with to align with their own values.  That goes for the charitable organizations they support too.

Recognizing the importance of ESG factors for finding donors with an affinity for your mission, Nexis® for Development Professionals features ESG news. Why is that important? With the amount of news generated daily, finding mentions specific to ESG is like searching for a needle in a haystack.

ESG news and power topics allow you to take advantage of predefined search terms to bring back more targeted results sets and post-filtering of those results to find the most relevant information, using ESG specific topical indexing.

This can be especially useful in creating targeted campaigns for companies; if their ESG commitments align with your mission, then partnering with your organization is a great way for the company to satisfy its own ESG agenda.  But there’s a second reason to keep an eye on ESG news—protecting your organization’s reputation. We’ve all seen how the wrong association can go viral. By watching for negative news related to ESG, you can reduce the potential of being tied to an organization flagged for poor environmental, social or governance standards.

Interested in learning more?  Check out the on-demand webinar below to find out about other source types that offer actionable insights for fundraising success.

 

 

*Access to U.S. Public Records content is subject to credentialing. Due to the nature of the origin of public record information, the public records and commercially available data sources used in reports may contain errors. Using public records for direct marketing activities such as direct mail or telemarketing is prohibited.

Due to the nature and origin of public record information, the public records and commercially available data sources used in reports may contain errors. The LexisNexis Public Records services are not provided by “consumer reporting agencies,” as that term is defined in the Fair Credit Reporting Act (15 U.S.C. §, et seq.) (“FCRA”) and do not constitute “consumer reports,” as that term is defined in the FCRA. Accordingly, these LexisNexis services may not be used in whole or in part as a factor in determining eligibility for credit, insurance, employment or another eligibility purpose in connection with which a consumer report may be used under the FCRA.