What’s your strategy for uncovering intelligence that can give you an edge in the market? We’ve all experienced the transformative power of data and algorithms when using Google, streaming with Netflix, or shopping on Amazon. But futurist and technology thought leader Bernard Marr highlights that organizations directly interacting with consumers have a significant data advantage due to the abundance of consumer...
In 2021, a McKinsey survey revealed that 80% of organizations were prioritizing new business building to better adapt to disruption and shifts in demand. Market intelligence metrics play a crucial role in enabling business expansion. Ongoing turbulence—in economies, markets, and elsewhere—has only increased the value of timely, relevant market intelligence (MI). Like setting sail on the vast ocean, your...
For businesses in the nonprofit industry that rely on donor funding, one of the biggest hurdles can be finding donors in the first place. While your institution may have a set group of reliable givers, it’s always important to be generating more and more donor prospects to grow and maintain revenue. But most donors aren’t found with a simple Google search or Instagram post. Nonprofits rely on various methods...
In the three years since the corporate world shifted to a remote-forward work culture, employees have been able to see into the lives of their coworkers. With video conferencing, people can view someone’s living room, their family walking around in the background and, most importantly, the way their browser looks when they share a screen. So, it’s safe to say that everyone knows by now that there’s always...
Creating a Workflow process is one of the best ways businesses can keep up with the changing landscape of office life. Workflows are being implemented across industries for good reason; according to a study by Gartner , automated workflows increase productivity, reduce errors and lead to overall lower operational costs for businesses. They make employees’ lives simpler and improve the customer service experience...
While the ability to multitask can seem like a positive skill, there is a lot of research into the actual downsides of having too much on one’s plate at once. The act of “ task switching ,” or moving in between two separate tasks, often results in lost time and focus, making it an impediment to productivity. This is particularly the case in research, when employees shift between searching and archiving...
Distinguishing between brand identity and corporate identity can be challenging, as the average retail consumer may not be aware of (or interested in) the corporate ownership of products they use every day, but understanding corporate ownership is crucial for competitive intelligence researchers. Through mergers and acquisitions (M&A) , strategic purchases of supply chains , or efforts to dominate a specific category...
Change management is a crucial, yet daunting, part of a company’s life cycle. Whether it’s in response to exciting growth or disappointing pitfalls, adaptation is often necessary when it comes to moving forward, and the need to adapt is only increasing as the marketplace becomes more unpredictable. Change management is especially important when it comes to research. Research teams are often shifting their...
Recent years have shed light on the criticality (and fragility) of the global supply chain , due to the pandemic, geopolitical tensions, and economic repercussions of inflation, to name a few. Maintaining smooth supply chain operations is more complex than ever, as raw material shortages and the growing impacts of climate change are further complicating the landscape. Moreover, the increase in Environmental, Social...
The COVID-19 pandemic changed the world in a multitude of ways. It’s no secret that we are no longer living in the same society that existed in 2019. Because of the events of the last few years, we are now dealing with things like growing inflation, industry-agnostic mass layoffs , and a massive increases in remote offices. That last point is unique in that it’s something people are often rooting for, as employees...
The workforce has changed a lot over the last few years. Many factors have forced companies to change their old practices: hybrid and long-term remote work options, ongoing recession fears, and inflation are just a few motivators toward large overall shifts. That means optimizing workflow — a process which removes hurdles and streamlines daily work to ultimately lower the cost of operations—is more important...
Nonprofits face an uphill battle at the end of every year when “Giving Season” hits hard. The needs to balance incoming donations, pursue new and old donors, and meet specific year-end goals seem to pile up in the fourth quarter, and there are likely to be plenty of external factors that are missed in the overwhelm. One such factor is organizational reputation, or how your nonprofit is perceived by the public...
As organizations gear up for 2024’s Giving Season, we’re calling attention to areas of fundraising that you might be undermining. Peer-to-peer fundraising, as a newer method, is certainly underestimated by organizations that prefer traditional routes. However, research shows that this area is well worth the time and investment. Here’s everything you should know about peer-to-peer fundraising, and how...
When crafting (or refining) a fundraising strategy, professionals are bound to get lost in the jargon of the industry. And for good reason: terms like “donor prospecting” and “donor profiles” all seem nebulous until you have real definitions to place behind them. Yet understanding the differences is necessary to running an efficient donor prospecting strategy—especially in busy times like...
Generative AI has changed the landscape for businesses as it goes beyond basic search functions to synthesize, summarize, contextualize, and analyze large volumes of information. For researchers, analysts, advisors, and other professionals at investment banks, wealth management firms, insurance companies, and other financial institutions, generative AI enables the automation of tedious research steps. Rather than having...
For professional services firms like management consultants, market researchers, and IT services, performing quality research is essential but time-consuming. Fortunately, new generative AI tools can automate many research tasks to increase efficiency. In this post, we’ll explore five ways generative AI can streamline research for professional services teams. Quickly research client industries When beginning...
Manufacturing involves massive amounts of complex data across supply chains, equipment sensors, product specs, and daily operations. Generative AI is proving to be a game-changer for extracting value from this data to optimize production. For manufacturers, this technology allows optimizing maintenance, supply chains, quality control, and planning by detecting patterns in operations data. While generative AI won’t...
In our fast-paced world, communications teams face immense demands to continuously produce content across multiple channels and platforms. Generative AI is emerging as a game-changing technology to automate certain communications tasks and boost productivity. For marketing, PR, social media, and other communications professionals, generative AI enables creating initial drafts of press releases, blog posts, social captions...
As a nonprofit development professional, you know that donor prospecting is a valuable part of maintaining a steady income from third-party gifting. Used to optimize current donors and pursue new wealth opportunities, this process can be paramount for your institution to raise funds for operations. While donor prospecting is likely to already be on your radar, there are always plenty of new ways to grow and refine your...
Workflow management software is becoming increasingly popular across industries. Research conducted by the Market Research Future concluded that the market for Workflow Management Systems is worth over $55 billion and will grow 30.5% between 2020 and 2030, and that growth makes it an absolute necessity for today’s businesses, no matter the industry. But what is business workflow? The automation of business practices...
There’s no doubt about it. Generative AI promises to transform how financial institutions conduct analysis, research markets, and serve clients. While there will always be a need for human oversight and ingenuity, using AI can make everything more efficient for financial professionals. For researchers, advisors, analysts, and other financial professionals, generative AI allows streamlining time-intensive processes—which...
By now, it’s highly likely that at least some conversation of Generative AI has crept into your life in professional services. While there are debates about the pros and cons of the technology, there is no doubt that Generative AI is emerging as a game-changing technology for professional services firms like management consultants, market researchers, IT services, and more. More and more companies and professionals...
As risk management becomes increasingly data-driven, generative AI is emerging as a game-changing technology for risk teams. This is great news for you as a risk professional because it enables you to automate repetitive tasks so you can focus on higher-value analysis and strategic advising. In this article, we explore 5 key applications of AI for transforming risk management, and how you can best use these tools to...
Communications professionals face immense demands to continuously produce content across multiple platforms and channels. Generative AI is emerging as a game-changing technology to automate certain communications tasks and boost productivity. For marketing, PR, social media, and other communications professionals, generative AI enables drafting press releases, website copy, social posts, presentation materials, and...
Millennials have long been the most hated generation. From Baby Boomers calling them “lazy” to Gen Z calling them “cheugy” and “cliché,” it seems like the now 27- to 42-year-olds can’t catch a break. But the biggest complaint from older generations is actually proof that millennials are important: Boomers notably lament the fact that millennials shook things up—they...