Distinguishing between brand identity and corporate identity can be challenging, as the average retail consumer may not be aware of (or interested in) the corporate ownership of products they use every day, but understanding corporate ownership is crucial for competitive intelligence researchers. Through mergers and acquisitions (M&A) , strategic purchases of supply chains , or efforts to dominate a specific category...
Recent years have shed light on the criticality (and fragility) of the global supply chain , due to the pandemic, geopolitical tensions, and economic repercussions of inflation, to name a few. Maintaining smooth supply chain operations is more complex than ever, as raw material shortages and the growing impacts of climate change are further complicating the landscape. Moreover, the increase in Environmental, Social...
Nonprofits face an uphill battle at the end of every year when “Giving Season” hits hard. The needs to balance incoming donations, pursue new and old donors, and meet specific year-end goals seem to pile up in the fourth quarter, and there are likely to be plenty of external factors that are missed in the overwhelm. One such factor is organizational reputation, or how your nonprofit is perceived by the public...
As organizations gear up for 2024’s Giving Season, we’re calling attention to areas of fundraising that you might be undermining. Peer-to-peer fundraising, as a newer method, is certainly underestimated by organizations that prefer traditional routes. However, research shows that this area is well worth the time and investment. Here’s everything you should know about peer-to-peer fundraising, and how...
When crafting (or refining) a fundraising strategy, professionals are bound to get lost in the jargon of the industry. And for good reason: terms like “donor prospecting” and “donor profiles” all seem nebulous until you have real definitions to place behind them. Yet understanding the differences is necessary to running an efficient donor prospecting strategy—especially in busy times like...
Generative AI has changed the landscape for businesses as it goes beyond basic search functions to synthesize, summarize, contextualize, and analyze large volumes of information. For researchers, analysts, advisors, and other professionals at investment banks, wealth management firms, insurance companies, and other financial institutions, generative AI enables the automation of tedious research steps. Rather than having...
For professional services firms like management consultants, market researchers, and IT services, performing quality research is essential but time-consuming. Fortunately, new generative AI tools can automate many research tasks to increase efficiency. In this post, we’ll explore five ways generative AI can streamline research for professional services teams. Quickly research client industries When beginning...
Manufacturing involves massive amounts of complex data across supply chains, equipment sensors, product specs, and daily operations. Generative AI is proving to be a game-changer for extracting value from this data to optimize production. For manufacturers, this technology allows optimizing maintenance, supply chains, quality control, and planning by detecting patterns in operations data. While generative AI won’t...
In our fast-paced world, communications teams face immense demands to continuously produce content across multiple channels and platforms. Generative AI is emerging as a game-changing technology to automate certain communications tasks and boost productivity. For marketing, PR, social media, and other communications professionals, generative AI enables creating initial drafts of press releases, blog posts, social captions...
As a nonprofit development professional, you know that donor prospecting is a valuable part of maintaining a steady income from third-party gifting. Used to optimize current donors and pursue new wealth opportunities, this process can be paramount for your institution to raise funds for operations. While donor prospecting is likely to already be on your radar, there are always plenty of new ways to grow and refine your...
There’s no doubt about it. Generative AI promises to transform how financial institutions conduct analysis, research markets, and serve clients. While there will always be a need for human oversight and ingenuity, using AI can make everything more efficient for financial professionals. For researchers, advisors, analysts, and other financial professionals, generative AI allows streamlining time-intensive processes—which...
By now, it’s highly likely that at least some conversation of Generative AI has crept into your life in professional services. While there are debates about the pros and cons of the technology, there is no doubt that Generative AI is emerging as a game-changing technology for professional services firms like management consultants, market researchers, IT services, and more. More and more companies and professionals...
As risk management becomes increasingly data-driven, generative AI is emerging as a game-changing technology for risk teams. This is great news for you as a risk professional because it enables you to automate repetitive tasks so you can focus on higher-value analysis and strategic advising. In this article, we explore 5 key applications of AI for transforming risk management, and how you can best use these tools to...
Communications professionals face immense demands to continuously produce content across multiple platforms and channels. Generative AI is emerging as a game-changing technology to automate certain communications tasks and boost productivity. For marketing, PR, social media, and other communications professionals, generative AI enables drafting press releases, website copy, social posts, presentation materials, and...
Millennials have long been the most hated generation. From Baby Boomers calling them “lazy” to Gen Z calling them “cheugy” and “cliché,” it seems like the now 27- to 42-year-olds can’t catch a break. But the biggest complaint from older generations is actually proof that millennials are important: Boomers notably lament the fact that millennials shook things up—they...
The youngest generation in the workforce, Gen Z (cordially called “Zoomers” at times) has a unique set of values that distinguishes them even from millennials . A cohort defined by their love of trends and social media, Gen Z can be an enigma for investors who are attempting to reach younger audiences. Staying on top of this generation’s ethos and internet habits is crucial for financial services providers...
The proliferation of Big Data and the use of artificial intelligence has changed the game for financial services. Now more than ever, it’s critical that companies have trustworthy ways of performing their practices, finding new investments and conducting research. And all of those boxes can be checked off in one fell swoop when companies begin using data analytic tools. In this blog, we will outline why data analytics...
In a recent LinkedIn post , data and technology transformation consultant Tommy Tang writes, “Generative AI has emerged as a potent tool across various domains, from content creation to bolstering decision support systems.” He warns, however, that “The efficacy of generative AI is intrinsically tied to the quality of its training data.” And therein lies the challenge, aptly summarized by the...
Developing strong media intelligence for PR and brand management truly depends on the methods you choose to analyze the data gathered through your media mining and monitoring efforts. What you look at and how you look at it are key to understanding how your brand, organization, or campaign is situated within the larger media landscape—and ultimately perceived by the public. We explore basic and advanced measurement...
Content is king when it comes to improving brand recognition; however, context is king when it comes to managing reputational risk . Simply put, reputation is rooted in perception, and to truly manage reputational risk, you must first measure perception. As researchers wrote for the Harvard Business Review , “A detailed and structured analysis of what the media are saying is especially important because the media...
Generative Artificial Intelligence (GenAI) stands as a transformative force in the digital landscape, promising innovative solutions and creative approaches to data synthesis. However, GenAI faces its fair share of adoption hurdles. Organizations committed to leveraging generative AI must navigate through myriad challenges, ensuring both the solution efficacy and ethical application. Let’s delve into the top 8...
As any communications pro can attest, shaping the media narrative of a brand, campaign, or organization has grown increasingly difficult. The media landscape is vast, runs deep, and permeates our lives via television, print, the internet, and even art and experiences. The sheer volume of data to parse— estimated to reach 180 zetabytes by 2025 —is mindboggling. Furthermore, mass media content specifically is...
February 2024 marked two years since the latest conflict in Ukraine began. As well as its tragic impact on so many lives, the war has also brought new third-party risks which companies need manage–or face supply chain interruptions or even enforcement action by regulators. In this blog, we look at the main risks for companies and suggest how they should respond. Legal and financial risks of two years of ever...
Recent years have been characterized by supply chain disruption–from Covid-19 to the Suez blockage to the invasion of Ukraine. Moreover, companies who fail to identify and manage illegal or unethical activity in their supply chain face increasing regulatory, reputational, financial, and strategic risks. In this blog, we look at some of these risks, and show how smart use of data and technology can give companies...
Anyone who’s used the internet for their own shopping or banking needs has undoubtedly already seen examples of embedded finance (abbreviated as EmFi). And yet, the average consumer would likely have no idea how to define the term “embedded finance.” But EmFi’s growing popularity makes it more than just a simple buzzword or pop-up window,; it's a key financial services trend that finance pros...