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New technology allows many job responsibilities to be delegated to machines, but there are some tasks that just need a human touch—and proper research is one of them. As data-driven decision-making...
While conducting a news search can certainly be as easy as typing in a few keywords and hitting “enter,” there are many ways to optimize searches that you’re likely missing out on. Did...
Searching databases might seem simple, but if you’re not up-to-date on commands, you might be falling way behind. Nexis ® is already revolutionizing the way searches are conducted online, from...
If you scroll through a handful of job descriptions today, odds are that most—if not all—will list “proficient in research and analysis” as a requirement. But despite the need for...
For many PR pros, it can be difficult to pinpoint in real time whether your communications strategy is paying off. Total impressions, share of voice, and social engagement are great—but do they capture...
When it comes to information overload, there is perhaps no greater offender than the World Wide Web. Yet, market researchers and analysts across the globe rely on extensive internet searches to gauge competitors, explore new markets and conduct due diligence.
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