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As an analyst, your results are only as good as your data. And, the higher-quality API access you have, the better your research will be.
APIs are all about access—and we provide multiple API options...
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
Take it from the oft-quoted, 6 th century Chinese military strategist and...
Imagine you’re on the Nexis ® home page. Your cursor is on the search bar, and you know that typing in a single word or phrase will execute a search across a vast collection of data—from...
Futurist and data technology expert Bernard Marr notes that as much of 90% of data being generated daily is unstructured and the volume is growing at a rate of 55 to 65% a year. It represents mountains...
When most people hear the word, “espionage,” they likely picture a spy from the big screen—James Bond for action junkies or perhaps Austin Powers for comedy lovers. But espionage isn’t...
The latest tool in the marketing technology arsenal is competitive intelligence (CI) – but what is it?
Everyone has their own definition of CI, but essentially it refers to the action of gathering and assessing information about your organization’s external environment and competitors. By collecting and analyzing data from multiple sources, your teams can devise a coordinated CI program.
With these insights, you’ll better understand what’s happening in your industry and in the world. This knowledge helps you make key decisions and coordinate competitive strategy.
Ways to use competitive intelligence include:
Today’s successful businesses understand that CI is not just “nice to have” – it’s absolutely critical to the future of any organization. Your competitors are already collecting site traffic, keywords, and traffic sources to dominate opportunities in your industry.
When you invest in CI, you get a full picture of industry trends, giving you the chance to move first.
To effectively conduct this level of CI, you need access to the kind of search tools that go above and beyond and provide you with deeper insights. Nexis for CI uses advanced information technologies to deliver better answers, richer insights, and deeper analytics. You’ll have access to a premium collection of expertly curated news sources to get real, relevant news all in one spot.
CI has become a mission-critical part of today’s organizations. When it’s done effectively and accurately, CI can be a powerful weapon to drive strategic planning for any company, product launch, or new corporate initiative. It all starts with collecting the right information from the most reliable sources.
To learn more about our competitive intelligence solution, visit: https://www.lexisnexis.com/en-us/professional/nexis/nexis-competitive-intelligence.page