Nexis® Social Analytics (powered by Talkwalker) is the social media listening tool and analytics platform that puts online conversations into easy-to-understand context.
A powerful analytics tool for social media intelligence
Take your social media performance to the next level. Protect your reputation, measure your impact and promote your brand with a powerful social listening platform that helps you uncover, understand and act on the most valuable social media insights.
Social listening
Filter out the noise created by thousands of social media posters, influencers and others to tune into the conversations that matter the most to your brand’s reputation.
Social media analytics
Analyse social content in real-time, measure brand performance, visualise findings, track hashtags and understand the business impact of what’s being shared online.
Social influencer identification
Today’s social media influencers wield enormous power, but often within niche audiences. Monitor social media and find the influencers best suited to support your brand.
How to improve your social media analytics
Nexis Social Analytics combines social media monitoring with image and advanced text analysis to ensure you know exactly how your brand is being perceived online.
Nexis social analytics offers:
- Real-time monitoring of social media platforms such as Facebook, LinkedIn and X (formerly Twitter), as well as 150 million+ websites
- Global coverage in 187 languages across 196 countries
- A single platform to listen, track, analyse and receive real-time alerts
- Up to 40% faster reporting with automatic report creation
Benefits and other functions of nexis social analytics
Measure the success of campaigns
A range of social KPIs enable you to set meaningful targets for your campaigns. Identify important campaign metrics in real time. Get reports quickly and easily with the reporting functions of Nexis Social Analytics.
Insights into your target group
Reach more of your target group with important information about the preferences of your audience. With a deeper understanding of your customers’ wishes you can reduce the risks associated with a new product or campaign. Engage your target group in dialogue by speaking their language.
Comparison with the competition
Identify social best practices in your market by measuring relevant social KPIs. Compare your performance with the industry standard. Determine the level of brand awareness in your market by measuring your share of voice.
Improve the customer experience
Identify weaknesses and customer difficulties by analysing the discussions and customer comments in social networks and public forums. Improve your customer service on social networks by using filters and tags to sort customer feedback. Use social KPIs for sentiment analysis to compare your social customer support.
Know your customers’ behaviour
Tailor your brand message to customer needs by learning what drives your customers’ mood Use sentiment and emotion analysis to refine your brand message and measure success. Leverage data on social trends to develop products that your customers want.
Monitor and tackle potential crises
Be forewarned of potential crises in real time. Monitor negative comments about your brand. Prevent a crisis going viral by using Virality Map to keep track of things.
What people are saying about Nexis Social Analytics
Nexis is a sophisticated research system for professional information gathering. The range of German-language and international sources provides our customers with a comprehensive information base.
In our annual review of the research databases on offer, Nexis has for many years come out on top. In view of the extensive use that our scholarship holders make of the tool, we are always happy to opt for Nexis.
The comprehensive international news archive in Nexis enabled us to conduct research based on full-text articles over a period of 15 years.
Resources for your media intelligence needs
A full suite of media intelligence solutions
Questions about social media analytics?
Let's discuss your upcoming project. Complete the form to get in touch with one of our Nexis Social Analytics consultants, or to request a demo.