Nexis® Social Analytics (powered by Talkwalker) is the social media listening tool and analytics platform that puts online conversations into easy-to-understand context.
Take your social media performance to the next level. Protect your reputation, measure your impact and promote your brand with a powerful social listening platform that helps you uncover, understand and act on the most valuable social media insights.
Filter out the noise created by thousands of social media posters, influencers and others to tune into the conversations that matter the most to your brand’s reputation.
Analyse social content in real-time, measure brand performance, visualise findings, track hashtags and understand the business impact of what’s being shared online.
Today’s social media influencers wield enormous power, but often within niche audiences. Monitor social media and find the influencers best suited to support your brand.
Nexis Social Analytics combines social media monitoring with image and advanced text analysis to ensure you know exactly how your brand is being perceived online.
A range of social KPIs enable you to set meaningful targets for your campaigns. Identify important campaign metrics in real time. Get reports quickly and easily with the reporting functions of Nexis Social Analytics.
Reach more of your target group with important information about the preferences of your audience. With a deeper understanding of your customers’ wishes you can reduce the risks associated with a new product or campaign. Engage your target group in dialogue by speaking their language.
Identify social best practices in your market by measuring relevant social KPIs. Compare your performance with the industry standard. Determine the level of brand awareness in your market by measuring your share of voice.
Identify weaknesses and customer difficulties by analysing the discussions and customer comments in social networks and public forums. Improve your customer service on social networks by using filters and tags to sort customer feedback. Use social KPIs for sentiment analysis to compare your social customer support.
Tailor your brand message to customer needs by learning what drives your customers’ mood Use sentiment and emotion analysis to refine your brand message and measure success. Leverage data on social trends to develop products that your customers want.
Be forewarned of potential crises in real time. Monitor negative comments about your brand. Prevent a crisis going viral by using Virality Map to keep track of things.
