Lucia Lu

Head of Marketing, Greater China, LexisNexis Legal & Professional

Lucia Lu joined LexisNexis in 2015 and currently serves as the Head of Marketing for Greater China.

With 15 years of experience in B2B marketing and an MBA from Capital University of Economics and Business, she specializes in developing customer-centric strategies that align business growth with market demands. Lucia skillfully navigates cross- regional markets while fostering collaboration and scalable solutions. By leveraging data-driven insights and innovative storytelling, she empowers brands to create impactful campaigns that deliver a sustainable competitive advantage in dynamic markets. 

Committed to long-term value creation, Lucia is a trusted partner for subscription business strategies that enhance customer loyalty and drive business excellence.