Monitor your brand image, your e-reputation

Brand Image and E-Reputation

"It takes 20 years to build a reputation and five minutes to destroy it. If you think about it, you will act differently." This quote from Warren Buffet, widely used on the Web, translates even more in the age of the web and social networks, the importance of monitoring and measuring one's brand image and today one's e-reputation.

By e-reputation we mean: the digital image of a person, a company or a product on the Internet. This asset is essential for the company. On average, at least 25% of a company's value is linked to its reputation, according to a study by the World Economic Forum. And it could even go beyond, if we consider that reputation and e-reputation are invaluable as they condition the survival of an organization.

According to a study published by Deloitte in 2014, 87% of executives surveyed believe that reputational risk is "very important" or "extremely important". It is therefore essential today to have the right monitoring and analysis tools. to assess the impact of its communication actions on the web and social networks in general and to monitor these same platforms to detect weak negative signals, anticipate and manage potential media crises.

Because the management of the e-reputation requires a rapid reaction to minimize the impact of attacks on its digital identity and more generally its brand image. Good media monitoring is therefore the key to protecting your brand, your e-reputation and protecting yourself from defamatory comments or misleading advertising. And the reverse is also true. Detecting positive signals upstream is a major opportunity for communicators. In this case it will be in her interest to put the right actions to increase the impact of good buzz, good word of mouth.

Discover below our solutions to carry out your E-Reputation analyses! If you want to read more on the subject, check out our  glossary page.

Why choose LexisNexis?

With our large database of information you can be sure that you have all the information at your disposal that you need to do a complete check.

With our media monitoring tool  you can:

Track what is being said about your organisation
With our professional media monitoring tool you are always optimally informed about reporting in all media platforms. By setting up news alerts, you automatically receive messages about topics, organizations and people that are important to you.

Are you aware of current events
You will find the latest news directly in our database. LexisNexis has developed advanced tools that allow you to search all media quickly and easily. You can also perform professional media analyses.

Protect your brand
Gain access  to 36,000 sources worldwide with one search: the traditional and online press, social media - Facebook, LinkedIn, Twitter, radio, TV and the web - Google.

Become a specialist in risk and reputation management
LexisNexis has been at the forefront of intelligence, risk and reputation management for more than 30 years. You too can benefit from our extensive knowledge and expertise.

Interested in learning more? We are happy to advise you on which solution best suits your needs? Fill in the form to make an appointment. You can also request a free media consultation, in which we will work with you to analyze the sentiment surrounding your organization.