Drive your social performance with our superior social media analytics tool
Mix with Google Analytics
See from which network people are coming to your website and monitor how effective your efforts are on different social networks
Monitor influencer impact
See what impact an influencer or media mention has on your website traffic, view the traffic channel over time widget side-by-side with mentions over time.
Benefits and other functions of Nexis Social Analytics
Measure the success of campaigns
A range of social KPIs enable you to set meaningful targets for your campaigns. Identify important campaign metrics in real time. Get reports quickly and easily with the reporting functions of Nexis Social Analytics.
Insights into your target group
Reach more of your target group with important information about the preferences of your audience. With a deeper understanding of your customers’ wishes you can reduce the risks associated with a new product or campaign. Engage your target group in dialogue by speaking their language.
Comparison with the competition
Identify social best practices in your market by measuring relevant social KPIs. Compare your performance with the industry standard. Determine the level of brand awareness in your market by measuring your share of voice.
Improve the customer experience
Identify weaknesses and customer difficulties by analyzing the discussions and customer comments in social networks and public forums. Improve your customer service on social networks by using filters and tags to sort customer feedback. Use social KPIs for sentiment analysis to compare your social customer support.
Know your customers’ behavior
Tailor your brand message to customer needs by learning what drives your customers’ mood Use sentiment and emotion analysis to refine your brand message and measure success. Leverage data on social trends to develop products that your customers want.
Nexis is a sophisticated research system for professional information gathering. The range of German-language and international sources provides our customers with a comprehensive information base.
In our annual review of the research databases on offer, Nexis has for many years come out on top. In view of the extensive use that our scholarship holders make of the tool, we are always happy to opt for Nexis.
The comprehensive international news archive in Nexis enabled us to conduct research based on full-text articles over a period of 15 years.