New Tool for Law Firm Marketing Teams to Transform Insights into Growth Opportunities

New Tool for Law Firm Marketing Teams to Transform Insights into Growth Opportunities

by Chantal Williams
October 28, 2025

Understanding the Value of Existing Clients

Ask any law firm marketing team, and they will tell you that new business typically comes from two places. First, by providing exceptional service to current clients. Second, by nurturing those relationships to grow the volume and value of work over time. Harvard Business Review found that acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.

The challenge is that it can be difficult to monitor the evolving needs of priority clients effectively when relevant intelligence about those clients is scattered across multiple platforms and databases. A new tool built into the LexisNexis^® InterAction+^™ client relationship management (CRM) software platform answers this challenge with a feature that helps law firms change how they approach business development efforts with key clients.

The Challenge of Fragmented Intelligence

Lawyers and their firm marketing teams know the value of timely client intelligence. A merger announcement, a new litigation filing, or a regulatory development can signal the perfect moment to reach out to an existing client with a personalized message that demonstrates the firm’s capabilities to assist the client with a specific need.

However, the traditional approach to gathering this intelligence by manually checking multiple sources and client records was time-consuming and involved managing client demands and other business development activities.

This fragmented approach not only consumes precious time but also results in missed opportunities. By the time a lawyer or marketer discovers a relevant development through their routine checks, competitors may have already reached out to the client.

Personalized Marketing with Key Client Insights

One of the distinguishing characteristics of law firms that are growing faster than their peers is the way they prioritize technology in business development and marketing. Nearly one-third of high-growth firms exhibit a higher level of digital maturity compared to slower-growing firms by leveraging a wide range of data across their tech stack — such as a CRM platform — to personalize marketing efforts, according to Hinge^® Research Institute’s 2025 High Growth Study.

InterAction+ has rolled out a new feature, Key Client Radar, which helps law firms conduct more effective marketing to existing clients by aggregating LexisNexis content across a firm’s priority client lists into a single, actionable newsfeed. The feature pulls together news and legal news from Lexis+^®, Nexis Newsdesk^® and CourtLink^® to present everything that lawyers and their firm marketing and business development teams need to know about their key clients in one centralized location.

The interface is intuitive and designed for rapid decision-making. The feed enables you to prioritize clients with the highest opportunities for growth (e.g., “Top 25 Growth Clients”). Results are then grouped by company and contact, displayed in alphabetical order, with content entries sorted by publication or date. This allows users to quickly scan their key clients and identify which of them might require immediate action with a personalized outreach.

Actionable Features of Key Client Radar

What really sets Key Client Radar apart from a simple news aggregator tool is its integrated actionability. Users can take three immediate actions on any item:

• The “send to myself” function delivers the URL via email for later reference;
• The “email” option allows users to initiate outreach directly from the feed to contacts associated with the company; and
• The “dismiss” function removes content that isn’t relevant, keeping the feed focused and clean.

These streamlined actions eliminate the friction between mere insights and tangible business development opportunities. When a lawyer or marketing team member spots a significant development involving a key client, they can act on it immediately rather than navigating through multiple systems or saving items for follow-up that may happen too late … or not at all.

Experience InterAction+ for Enhanced Efficiency

Key Client Radar is a powerful new feature designed for the speed of modern legal practice by helping law firms move their business development efforts from manual chores to highly efficient, automated workflows that enable more personalized marketing. This transforms scattered intelligence about key clients into a strategic advantage, ensuring that growth opportunities are captured, not missed.

InterAction+ extends the power of CRM software to law firms of all sizes by strengthening relationships, generating new business and mitigating revenue loss. It is available to law firms of any size and existing InterAction customers are able to add the cloud-hosted solution of InterAction+ with minimal effort. Request a personal demonstration of InterAction+ today.

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