InterAction+^™

Business Development and Marketing

Your ability to collect and leverage comprehensive client intelligence is crucial to developing effective strategies to promote firm expertise, improve client relationships, and drive new business opportunities. The range of tools and services from LexisNexis® InterAction^® empowers you to build data-driven initiatives for more successful outcomes. 

BD Focus 

Take the Lead on Business Planning and Strategy 

Through our Strategic Data subscription, bring a data-informed strategic approach to your firm’s business development (BD) efforts. It all starts with developing your business strategies, setting your objectives, and planning to reach those goals with our relationship intelligence. As a result, your teams make smarter decisions about where to invest time and money to drive a greater return on investment. 

Manage Opportunities 

With InterAction+ Business Planning and Pipeline Management tools you can plan your objectives, set your priorities, and manage initiatives to align and collaborate on opportunities that will drive the highest profitability for your firm. 

Uncover Growth Opportunities 

InterAction+ collects, maintains, and delivers powerful relationship insights when and where you need it. By embedding crucial client data within your existing workflow, you can efficiently identify and develop new business opportunities to drive firm growth. 

Become BFs With Your Data

Relationship data is the foundation of your firm, and our intelligent relationship scoring helps you discover opportunities with the greatest chance for success. InterAction+ strategically measures client connectivity and evaluates engagement levels to help you to focus on the right relationships, in turn, generating more business. 

All legal BD and marketing teams are eager to leverage data but far too often accessing firm data is challenging. InterAction+ enables you to harness the power of your firm’s data with our dashboards and range of reporting options. With access to our comprehensive insights, your team can look at data across the firm to empower business development initiatives, highlight potential risks, and uncover relevant details to increase chances for winning new opportunities. 

InterAction+ scores engagement strength for each contact to help you identify clients and risk, prioritize relationships, guide activities, and uncover both value-added cross-selling opportunities and high-value business opportunities. 

Centralized Data for Your Entire Firm

InterAction+ provides relationship intelligence and opportunity tracking in a centralized repository, enabling you to discover patterns, uncover opportunities, find gaps, and manage your pipeline. You’ll have the power to easily identify who in your firm has strong relationships with a key client and select the right person in your firm to make an introduction, all from one place. 

Essential Data at Your Fingertips 

Give your team access to relationship-building client data right where they work. Using a LexisNexis patented technology, InterAction+ embeds relevant data throughout your firm’s workflow, allowing team members to capture, update, and reference information within the programs they use the most. 

Collect and Maintain Client Relationship Data 

The quality of your firm’s data is the key to making better business decisions and building stronger relationships with clients. InterAction+’s tools and services help you do more than collect contact data — we make sure you maintain, enrich, and leverage it, too. 

Your business is built on the strength of your relationships. InterAction+ delivers simple, streamlined processes to empower your firm’s relationship data to go further. You’ll be able to keep track of your client relationships and gain valuable insights that support your firm’s objectives.

Optimized Marketing

Elevate your client’s experience and engagement with an enriched communications strategy. Nurturing client relationships is critical to your firm’s success. Take advantage of cross-functional collaboration features from InterAction+ to optimize client experience in a way that strengthens existing relationships and establishes a healthy foundation for new ones. By surfacing relevant information and actions throughout the workflow, your firm’s members will be empowered to contribute to a positive client experience with actions informed by high-quality data. 

Unlock the full potential of your firm’s client data to build stronger connections and improve client experience, driving growth and new business opportunities. Access reliable data and target your outreach, tailor communications, and anticipate client needs to enhance client experience with InterAction+.

Complete Pipeline Visibility 

InterAction+ gives your teams a way to easily capture data, making it possible to gather insights for big picture overviews and improving strategies, or to drill down into details and make tactical adjustments along the way. Both can increase your chances of converting current and future opportunities into wins. 

Making data-driven decisions with comprehensive and accurate data is the key to improving client service, promoting growth, and increasing profitability firm-wide. 

Stay Competitive with Strategic Data 

To make the kind of data-driven decisions your firm needs to grow, you need to trust your data. InterAction+ gives you the ability to consolidate and share the highest-quality data and insights presented in robust dashboards and reports that allow you to look at data across the firm to build targeted growth strategies. 

Every Action Informed by Data 

Clients are the key to your firm’s success. Improve client experience by embedding essential data into your workflow, so each engagement is based on an understanding of the client’s needs and preferences. InterAction+ embeds client relationship data across Microsoft^® Outlook^®, Word, and Excel^®, allowing your team to capture, update, and reference the information where they work most. 

Streamline Your Workflow

InterAction+ embeds client relationship data into user workflows across Outlook®, Word, and Excel®, so every action is informed by data delivered at just the right time. Everyone in your firm can capture, update, access, and consume client relationship data within their natural workflow at their desk or on the go. 

Manage Risk and Compliance 

Our robust data management tools help with continuous data management, appropriate implementation of automation, and the right deployment of human resources to maintain your firm’s data integrity. 

Connect With Your Market

Increase your firm’s ability to engage new and existing clients to win new business using the suite of InterAction+ marketing tools, features, and technologies. 

Knowing your clients and what they need not only helps deliver tailored solutions, it also helps uncover new business opportunities — letting you build a pipeline of future clients and matters to help grow your firm. Empower your relationships with InterAction+, whether you’re looking to better serve your clients, deliver new business for your firm, or drive your own professional success. 
 
Get your firm in front of the right audience with a robust set of marketing tools and technologies from InterAction+. 

Confidence in Your Contacts 

Feel confident in your marketing campaigns knowing our passive data capture delivers the most accurate and comprehensive list of contacts to target. We ensure contact data is clean, current, and complete with limited administration using AI natural language processing on one of the most accurate sources of contact information available — the signature blocks of emails. 

Create Impactful Campaigns

In a saturated, ever-evolving market, your firm’s ability to engage new and existing clients can be a clear path to new business. Leveraging the InterAction+ relationship intelligence, passive data capture, list management tools, and eMarketing partnerships allow you to create, share, and collaborate on marketing lists, and turn those lists into campaigns.

Target The Right Opportunities 

When it comes to reaching your market, your firm should be concentrating its efforts on opportunities with the best chance for success. InterAction+ relationship intelligence and engagement scoring help you segment, and target opportunities based on a wide range of criteria to ensure alignment with the firm’s strategic objectives. Get a comprehensive view of everyone’s relevant information, while also seeing mutual connections, previous activities with your firm, and current matters.

Control and Automate List Management 

InterAction+ supports contact list management and maintenance, providing firms with the ability to streamline marketing communications. Your firm has full control of adding and removing contacts from lists, including the ability to automatically group and organize data based on preferences, interests, sectors/regions, and more to sharpen segmentation. 

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