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EContent: In Branded Content We Trust

As the line between editorial and advertorial continues to blur, so does the public’s confidence in content from publications versus brands as evidenced by new industry research. It revealed that only 2% more consumers trust content from publications over content from brands. Even more surprising, over 2% more consumers distrust content from publications than distrust content from brands. In addition, after viewing an ad, five times more consumers consider the advertiser’s website the most useful source of information. Find out more about the type of content consumers trust by reading this full article by EContent here.

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