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Good E Reader: How often do consumers upgrade their e-reader?

Every year Amazon and Kobo release new flagship e-readers and they all enjoy heavy promotion online. Every major online news agency reviews and recommends their preferred pick and it’s easy to get lost in the hype. There is not very much raw data available when it comes to people upgrading their existing e-reader to a new model. A few weeks ago we conducted some research and 300 people disclosed how often they upgrade their e-reader.  Read the full article from Good E Reader here.

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