Ways to Use Social Media Effectively
In the webinar excerpt "How Will You Use Social Media?" I join Stephen Fairley, CEO of The Rainmaker Institute, to describe practical steps lawyers can take to generate new business with social media.
LinkedIn, Facebook, Twitter and blogs will generate leads for attorneys. Of course, ethics rules do apply to communications on social media; the basic rules can be found in ABA Model Rule 7.1.
To use social media effectively, lawyers should start by identifying specific business goals including areas of practice and locations for which they want to be known. To get a free Social Media Evaluation, contact a LexisNexis Law Firm Marketing Specialist. Best practices include:
- Putting social media tasks in your calendar.
- Focusing on challenges your clients are facing.
- Making updates during downtime, such as airport layovers.
- Using images and videos to pique interest.
- Sending messages that educate, not sell.
The cornerstone of any online marketing campaign is a law firm blog, because it positions a lawyer as an expert. Blogs also work well to attract calls from the media.
"How Will You Use Social Media?" is an excerpt from the LexisNexis webinar "Join the Conversation: Social Media Strategies for Your Law Firm." View additional LexisNexis webinars for the latest insights and best practices in online marketing for law firms.
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